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Ahmad, A. and Izian Idris, * and Mason, C. and Hasim, M. A. and Sajilan, Sulaiman (2020) The impacts of motives, barriers, and behaviour on the travel package attractiveness from Muslim travelers perspectives. International Journal of Innovative Technology and Exploring Engineering, 9 (3). pp. 2714-2721. ISSN 2278-3075
Ahmad, A. and Izian Idris, * and Mason, C. and Sheikh Khairuddin, S. M. H. and Abdul Menon, A. S. and Shamsudin, M. F. and Masri, R. and Hasim, M. A. (2020) ‘Unpacking’ young travellers’ needs to enhance the attractiveness of package tours. International Journal of Psychosocial Rehabilitation, 24 (6). pp. 1879-1896. ISSN 1475-7192
Ahmad, K. and Mohd Thas Thaker, M. A. and Anwar, A. P. and Mohd Thas Thaker, Hassanudin * (2019) Empowering WAQF financing sustainability through capital market in Malaysia:A review. In: 10th Foundation of Islamic Finance Conference/Symposium: Advanced Research in Islamic Finance, 28 November 2019, Sunway University, Malaysia. (Unpublished)
Akhoundi, M. and Osman, S. and Paim, L. and Nezakati, Hossein * (2017) Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior. Malaysian Journal of Consumer and Family Economics, 20. pp. 102-130. ISSN 1511-2802
Alias, Mazni and Ojo, Adedapo Oluwaseyi and Nur Farhana, Lyana binti Amerudddin (2022) Workplace incivility: the impact on the Malaysian public service department. European Journal of Training and Development, 46 (34). pp. 356-372. ISSN 2046-9012
Allah Pitchay, A. and Mohd Thas Thaker, M. A. and Azhar, Z. and Amin, M. and Mohd Thas Thaker, Hassanudin * (2019) Factors persuade individuals’ behavioral intention to opt for Islamic bank services: Malaysian depositors’ perspective. Journal of Islamic Marketing, 11 (1). pp. 234-250. ISSN 1759-0833
Anuja, Sandeep Chalke (2022) Wanderlust and trust: the role of narrative transportation in driving electronic word-of-mouth and visit intention for luxury hospitality brands. Doctoral thesis, Sunway University.
Anwar, A. P. and Mohd Najwadi, Y. and Mohd Thas Thaker, M. A. and Amin, M. and Mohd Thas Thaker, Hassanudin * and Ahmad, K. (2019) Rejuvenate Waqf into cost saving method: Proposing AAP model. In: 5th Islamic Finance Conference: Islamic Banking and Insurance in the Era of Digital Transformation, Effat University, Kingdom of Saudi Arabia. (Unpublished)
Anwar, A. P. and Mohd Thas Thaker, M. A. and Mohd Thas Thaker, Hassanudin * and Khaliq, A. (2019) Literacy of Zakah: Case of Malaysia. In: Kedah International Zakat Conference: Sustainability throught Zakat transformation agent, 5 August 2019, Alor Setar, Kedah.
Anwar, A. P. and Mohd Thas Thaker, M. A. and Mohd Thas Thaker, Hassanudin * and Md Fouad, A. (2019) Determining the relative importance of quality factors for crowdfunding platforms. International Journal of the Analytic Hierarchy Process, 11 (3). pp. 368-388. ISSN 1936-6744
Appiah, Michale and Li, Mingxing and Naeem, Muhammad Abubakr and Sitara, Karim * (2023) Greening the globe: Uncovering the impact of environmental policy, renewable energy, and innovation on ecological footprint. Technological Forecasting and Social Change, 192. ISSN 1873-5509
Arman, Ahmad and Izian Idris, * and Mason, C. and Chow, Shenn Kuan * (2019) The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers. International Journal of Financial Research, 10 (5). ISSN 1923-4031
Arulanandam, Benedict Valentine* and V., Christo Selvan and Ling, Chee Weng (2020) An Exploratory Study on the extent of Budgeting Practices within Small and Medium sized Enterprises and the Factors Therein. International Journal of Psychosocial Rehabilitation, 24 (8). pp. 13098-13114. ISSN 1475-7192
Asgari, Omid and Nezakati, Hossein * (2011) OCB and OCB lead to CB2E. In: 2nd International Multi-Conference on Complexity, Informatics and Cybernetics (IMICIC), 27-30 March 2011, Florida, USA.
Boubaker, Sabri and Sitara, Karim * and Naeem, Muhammad Abubakr and Rahman, Molla Ramizur (2024) On the prediction of systemic risk tolerance of cryptocurrencies. Technological Forecasting and Social Change, 198. ISSN 1873-5509
Carins, Julia Elizabeth and Rundle-Thiele, S.R. and Ong, Derek Lai Teik * (2020) Keep them coming back: The role of variety and aesthetics in institutional food satisfaction. Food Quality and Preference, 80. p. 103832. ISSN 09503293
Cham, Tat Huei and Lim, Yet Mee and Cheng, Boon Liat * and Lee, T. H. (2016) Determinants of knowledge management systems success in the banking industry. VINE Journal of Information and Knowledge Management Systems, 46 (1). pp. 2-20. ISSN 2059-5891
Chek, Yin Ling * and Ho, Jessica Sze Yin * (2016) Consumer electronics e-retailing: Why the alliance of vendors, e-service quality, trust and trustworthiness matters? Procedia - Social and Behavioral Sciences,, 219. pp. 804-811. ISSN 1877-0428
Cheng, Boon Liat * and Gaur, Sanjaya S. and Rezuan, Abdul Rahim (2020) Factors leading to customer retention in the high volume-low volume service context: Evidence from the mobile service industry. Asian Journal of Business Research, 10 (1). ISSN 2463-4522
Cheng, Boon Liat * and Lew, K. C. (2015) Antecedents of customer loyalty in the Malaysian hotel industry. International Journal for Innovation Education and Research, 3 (8). pp. 97-109. ISSN 2411-3123
Cheng, Boon Liat * and Nikhashemi, S.R. and Dent, Michael M. * (2020) The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity. Journal of Islamic Marketing. ISSN 1759-0833
Cheng, Boon Liat * and Yee, S. W. (2014) Factors influencing consumers’ online purchase intention: A Study among University students in Malaysia. International Journal of Liberal Arts and Social Science, 2 (8). pp. 121-133. ISSN 2307-924X
Cheng, Fan Fah * (2006) Timeliness of annual report releases in relation to the direction and magnitude of earnings and share price evaluation : the case of Malaysia. Sunway Academic Journal, 3. pp. 117-131.
Cheng, Su-Juan and Jia, Hao-Xiang and Wong, Philip Pong Weng* and Wang, Lei (2023) Factors influencing consumers' purchase intention on organic foods via a theory of planned behaviour approach. Journal of Tourism, Culinary and Entrepreneurship, 3 (1). pp. 98-116. ISSN 2776-0928
Cheong, Calvin W. H. * (2021) Risk, resilience, and Shariah-compliance. Research in International Business and Finance, 55. p. 101313. ISSN 02755319
Cheong, Calvin W. H. * and Lee, M. H. and Weissmann, M. A. (2020) Credit access, tax structure and the performance of Malaysian manufacturing SMEs. International Journal of Managerial Finance, 16 (4). pp. 433-454. ISSN 1743-9132
Cheung, M. L. and Leung, Wilson K.S. and Cheah, J. H. and Koay, Kian Yeik * and Hsu, Bryan C. Y. (2021) Key tea beverage values driving tourists’ memorable experiences: an empirical study in Hong Kong-style café memorable experience. International Journal of Culture, Tourism and Hospitality Research, 15 (3). pp. 355-370. ISSN 1750-6182
Chin, Anthony T. H. and Ong, Derek Lai Teik * (2014) Airport revenue management: does airport size matter? Academy of World Business, Marketing and Management Development Conference Proceedings, 6 (1). pp. 132-143.
Chong, Daniel Ka Leong * (2021) Factors affecting the consumers’ embracement of manual self-ordering system (order chit) in restaurants. Journal of Foodservice Business Research. pp. 1-23. ISSN 1537-8020
Chong, Daniel Ka Leong * (2017) Thailand wine tourism: A dream or a reality? Asia Pacific Journal of Tourism Research, 22 (6). pp. 604-614. ISSN 1094-1665
Chong, Daniel Ka Leong * and Stephenson, M. L. * (2020) Deciphering food hawkerpreneurship: Challenges and success factors in franchising street food businesses in Malaysia. Tourism and Hospitality Research. pp. 1-17. ISSN 1467-3584
Choong, Chee Keong and Soo, Siew Choo and Yusop, Zulkornain (2004) Are Malaysian exports and imports cointegrated? Sunway Academic Journal, 1. pp. 29-38.
Choong, Chee Keong and Yusop, Zulkornain and Liew, Venus Khim Sen (2005) Export-led growth hypothesis in Malaysia : an investigation using bounds test. Sunway Academic Journal, 2. pp. 13-22.
Choong, Pai Wei * and Noor Aini, K. and Abu Hassan, S. M. N. and Mohd Adib, I. (2018) Free trade agreements and production sharing in Malaysian manufacturing industries. Jurnal Ekonomi Malaysia, 52 (3). pp. 91-106. ISSN 2716-6058
Chuah, Cindy * (2022) An integrated model to explain sustainable consumption behaviour. Doctoral thesis, Sunway University.
Devi, Subramaniam * (2023) Holistic approach needed to address nursing shortage. MalaysiaKini, Malaysia.
Dolezal, Claudia and Trupp, Alexander * and Bui, Huong T. (2020) Tourism and development in Southeast Asia: Concluding remarks and future outlook. In: Tourism and development in Southeast Asia. Routledge, London, pp. 214-218. ISBN 9780367209254
Ewe, Soo Yeong * and Yap, Sheau Fen (2012) Understanding the fundamental building blocks of mobile banking adoption: A qualitative approach. In: World Business and Economics Research Conference, 10 -11 December 2012, Auckland, New Zealand. (Submitted)
Ewe, Soo Yeong * and Yap, Sheau Fen and Lee, Christina Kwai Choi (2012) The effect of network externalities on the perception of a new service offering mobile banking. In: Global Marketing Conference, 19 - 22 July 2012, Seoul. (Submitted)
Fam, K. S. and Cheng, Boon Liat * and Cham, Tat Huei and Tan, C. Y. (2021) The role of cultural differences in customer retention: Evidence from the high-contact service industry. Journal of Hospitality & Tourism Research. ISSN 1096-3480
Fara, Azmat and Fujimoto, Yuka * (2016) Family embeddedness and entrepreneurship experience:A study of Indian migrant women entrepreneurs in Australia. Entrepreneurship & Regional Development, 28 (9/10). pp. 630-656. ISSN 0898-5626
Fatema Johara, and Sofri Yahya, and Tehseen, Shehnaz * (2018) Employee retention, market orientation, and organizational performance – An empirical study. International Academic Journal of Business Management, 5 (3). pp. 176-187. ISSN 2454-2768
Fujimoto, Yuka * (2018) Job seekers with musculoskeletal or sensory disabilities: Barriers and facilitators of job search. British Journal of Management. ISSN 1045-3172
Gan, Chew Peng * and Pooi, Ah Hin * (2016) Estimation of transition probabilities of credit ratings for several companies. AIP Conference Proceedings, 1782 (050007). pp. 1-5. ISSN 1551 7616
Gan, Chew Peng * and Pooi, Ah Hin * (2016) Estimation of transition probabilities of credit ratings for several companies. AIP Conference Proceedings, 1782 (050007). pp. 1-5. ISSN 1551 7616
Gan, Chin Chuan * and Ding, Hooi Ting (2014) Pre-purchase behaviour: Is there a cognitive dissonance? Australian Journal of Basic & Applied Sciences, 8 (5). pp. 35-40. ISSN 1991-8178 (Submitted)
Gan, May Fen (2020) The effect of PDP to organizational processes and performance: a case study. Masters thesis, Sunway University.
Gayathri, Daisy. K. * Bridging the gap between the industry and private universities through research [Viewpoint]. In UNSPECIFIED, (18 November 2019), .
Goh, Soo Khoon and Wong, Koi Nyen * and Tham, Siew Yean (2013) Trade linkages of inward and outward FDI: Evidence from Malaysia. Economic Modelling, 35. pp. 224-230. ISSN 0264-9993
Hafezali, I. H. and Azlan, A. and Mohd Thas Thaker, Hassanudin * and Mohsin, A. (2019) Firm performance and family related directors: Empirical evidence from an emerging market. Contemporary Economics, 13 (2). pp. 187-204. ISSN 2300-8814
Hafezali, I. H. and Fakarudin, K. and Mohd Thas Thaker, Hassanudin * and Milad, A. S. (2019) Artificial neural network to model managerial timing decision: Non-linear evidence of deviation from target leverage. International Journal of Computational Intelligence Systems, 12 (2). pp. 1282-1294. ISSN 1875-6883
Hafezali, I. H. and Kot, Sebastian and Mohd Thas Thaker, Hassanudin * and Turner, Jason J. (2020) Environmental reporting and speed of adjustment to target leverage: Evidence from a dynamic regime switching model. Organizacija, 53 (1). pp. 21-35. ISSN 1581-1832
Hafezali, I. H. and Slusarczyk, B. and Fakarudin, K. and Mohd Thas Thaker, Hassanudin * and Szczepańska-Woszczyna, K. (2020) An Investigation of an adaptive neuro-fuzzy inference system to predict the relationship among energy intensity, globalization, and financial development in major ASEAN economies. Energies, 13 (4). p. 850. ISSN 1996-1073
Halbusi, Hussam Al and Tehseen, Shehnaz * (2018) Supply chain management and practices of firm performance: A review paper. Journal of Human Development and Education for Specialized Research (JHDESR), 4 (2). ISSN 2462-1730
Harjit Kaur, Ujagar Singh * (2023) Addressing The Shortage Of Nurses In Malaysia. CodeBlue, Malaysia.
Ho, Anne Poh Chin * (2012) The organisational lifecycle of a family business and the crafting of its business strategy over time – A Malaysian case study. In: Asian Business Research Conference (6th), 8 - 10 April 2012, Bangkok. (Submitted)
Ho, Anne Poh Chin * (2012) The role of family social, human and financial capital in family business sustainability - A Malaysian case study. In: Global Accounting and Organisational Change Conference (3rd), 14 - 17 July 2012, Bandar Sunway, Selangor, Malaysia. (Submitted)
Ho, Jessica Sze Yin * and Ong, Derek Lai Teik * and Wang, Pheik Ing * and Tay, Grace Tsu Phing * and New, Chye Peng * (2012) Global versus local brand: perceived quality and status-seeking motivation in the automobile industry. In: Asia-Pacific Business Research Conference, 13 - 14 Feb 2012, Kuala Lumpur. (Submitted)
Hollebeek, Linda D. * and Menidjel, Choukri and Sarstedt, Marko and Jansson, Johan and Urbonavicius, Sigitas (2024) Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research. Psychology and Marketing, 41 (4). pp. 880-898. ISSN 1520-6793
Hosseinpour, Masoumeh and Nezakati, Hossein * and Sidin, Samsinar Md and Yee, Wong Foong (2016) Consumer's intention of purchase sustainable products: the moderating role of attitude and trust. In: Annual International Business, Agriculture, Health, Energy & Engineering Conference, 27-28 December 2015, Hilton Garden Inn, California, USA.
Huang, Yi and Rahman, Saif Ur and Muhammad, Saeed Meo * and Ali, Muhammad Sibt E. and Khan, Sarwar (2024) Revisiting the environmental Kuznets curve: assessing the impact of climate policy uncertainty in the Belt and Road Initiative. Environmental Science and Pollution Research, 31. pp. 10579-10593. ISSN 0944-1344
Imitiaz, M. S. * and Mohd Thas Thaker, Hassanudin * (2020) Predictive power of web search behavior in five ASEAN stock markets. Research in International Business and Finance, 52. pp. 1-20. ISSN 02755319
Imrie, Brian C. * (2013) The influence of social capital on service quality evaluation. Management Decision, 51 (4). pp. 871-889. ISSN 0025-1747 (Submitted)
Issa, Nafisa B and Lee, Angela Siew Hoong * (2020) An investigation on the adoption of electronic commerce systems for the operators of construction companies. Journal of Business Administration Research, 9 (1). pp. 9-20. ISSN 1927-9507
Izian, Idris* and Wong, Mikkay Ei Leen* and Ng, Shu Yee* (2021) The influence of green features on consumer reception in creating sustainable shopping centers. In: 3rd International Tourism Retail and Service Management Conference (TRMC) 2021, 12-13 October 2021, Sunway University, Sunway City, Selangor.
Izian Idris, * and Alias, S. S. * and Singh, S. K. N. * (2020) Perception of muslim consumers towards halal branding in advertising. International Journal of Criminology and Sociology. ISSN 1929-4409
Izian Idris, * and Siti Suhana, A. * and Ahmad, A. and Lim, Serena Kai Xin (2020) Factors that influence the effectiveness of online advertising in enhancing consumer's purchase intention among young adults in Malaysia. TEST Engineering & Management, 82. pp. 5528-5536. ISSN 0193-4120
Izian Idris, * and Siti Suhana, A. * and Ahmad, A. and Wong, Christine Mei Kee (2020) The impacts of social media advertisements on millennial's consumption. TEST Engineering and Management, 82. pp. 5537-5544. ISSN 0193 - 4120
Izian Idris, * and Toh, Evelyn Bee Hwa * (2020) Mass media effects in formation of attitudes towards an internalized shopping center: The Conceptual understanding on the usefulness of advertising media. International Journal of Criminology and Sociology. ISSN 1929-4409
Izyan Hizza, H. L. and Cheng, Boon Liat * (2014) Factors influencing customer satisfaction and E-Loyalty: Online shopping environment among the young adults. Management Dynamics in the Knowledge Economy, 2 (3). pp. 462-471. ISSN 2392-8042
Jaspal, S. J. S. * and Mustafa, M. H. and Kamaljeet, K. (2018) Humanise corporate governors – eradicating accounting fraud by augmenting ethical sensitivity and religiosity in accounting education. Journal of Governance and Integrity (JGI), 2 (1). pp. 91-132. ISSN 2600-786X
Jiang, Jialei and Wong, Philip Pong Weng* and Wang, Lei (2023) Influence of Playability on Perceived Game Software Quality: A Comparison Between Chinese and South Korean Gamers. SAGE Open, JulSep. pp. 1-13. ISSN 2158-2440
Kamaljeet, K. and Mageswari, K. and Jaspal, S. J. S. * and Selvi, S. and Sukjeet, K. S. (2020) Impact of the first phase of movement control order during the COVID-19 pandemic in Malaysia on purchasing behavior of Malaysian consumers. Journal of Humanities and Social Sciences Research, 2 (5). pp. 131-144. ISSN 2576-3032
Kat, Mui Ling * and Imrie, Brian C. * (2012) Customer loyalty in financial services from a service-dominant logic perspective. In: Consumer Behavior and Marketing: New Approaches in Consumer Research and Prospects Conference, 24 - 25 Sept 2012, Taylor's University, Subang Jaya, Selangor, . (Submitted)
Khairuddin, S. and Haider, S. A. and Tehseen, Shehnaz * and Iqbald, S. (2021) Creativity in construction project through entrepreneurial leadership, innovative ambidexterity and collaborative culture. Advances in Mathematics: Scientific Journal, 10 (3). pp. 1529-1546. ISSN 1857-8365
Khairuddin, Sheikh M. H. S. and Qureshi, Zuhaib Hassan and Wahid, R. A. and Tehseen, Shehnaz * and Pathan, Z. H. and Khan, M. R. K. (2019) A conceptual study on contingent impact of external integration on innovation SME business success relationship. International Journal of Financial Research, 10 (5). p. 370. ISSN 1923-4023
Khoo, Kim Leng * (2021) Internet of things and well-being: a transformative consumer research perspective. Doctoral thesis, Sunway University.
Kim, Haeng Kon and Yeo, Hyun and Ramos, Carlos and Marreiros, Goreti and Hwang, Ha Jin * (2016) Developmental approaches covering context area mobile applications service oriented architecture and model driven architecture. International Journal of Future Generation Communication and Networking, 9 (12). pp. 329-338. ISSN 2233-7857
Kiu, Ching Chieh and Lee, Chien Sing * (2017) E-commerce market trends: a case study in leveraging Web 2.0 technologies to gain and improve competitive advantage. International Journal of Business Information Systems, 25 (3). pp. 373-392. ISSN 1746-0972
Koay, Kian Yeik * and Ang, KerSoon * (2024) Understanding consumers’ intentions to use QR code menus in the post-COVID-19 pandemic. British Food Journal, 126 (5). pp. 2172-2186. ISSN 0007-070X
Koay, Kian Yeik * and Ong, Derek Lai Teik and Izian, Idris* and Nurfarah, Sabrina Binti Kamarulzaman * and Cheah, Chee Wei (2024) The rise of solo dining: prediction and consumer profiling. Journal of Foodservice Business Research. ISSN 1537-8020
Koay, Kian Yeik * and Ong, Derek Lai Teik * (2016) The mediating role of customer satisfaction in customer retention model: A Case of local automobile brands in Malaysia. Pertanika Journal Social Sciences & Humanities, 24 (S). pp. 27-40. ISSN 0128-7702
Koay, Kian Yeik * and Ong, Derek Lai Teik * and Khoo, Kim Leng * and Yeoh, Hui Jing * (2021) Perceived social media marketing activities and consumer-based brand equity. Asia Pacific Journal of Marketing and Logistics, 33 (1). pp. 53-72. ISSN 1355-5855
Koay, Kian Yeik * and Teoh, C. W. and Soh, Patrick C. H. (2021) Instagram influencer marketing: Perceived social media marketing activities and online impulse buying. First Monday, 26 (9). ISSN 1396-0466
Kok, Adeline Li Ming * (2012) Investments in green strategies improve company value. In: IADIS International Conference on Sustainability, Technology and Education, 28-30 Nov 2012, Curtin University, Perth. (Submitted)
Kok, Adeline Li Ming * and Teoh, Boon Wai (2013) Exploring consumers' attitudes and behaviours toward online hotel room reservations. American Journal of Economics, 3 (5C). pp. 6-11. ISSN 2166-4951(p-ISSN); 2166-496X (e-ISSN)
Kok, Stephanie Sook Munn and Alia, Azalea * (2024) Physical work environment satisfaction and productivity of working adults in Malaysia. Jurnal Psikologi Malaysia=The Malaysian Journal of Psychology, 38 (1). pp. 1-13. ISSN 2289 8174
Lau, Ruo Shin (2021) Exercise and work performance: physical health, workplace communication competency, and perceived team cohesion as mediators. Masters thesis, Sunway University.
Lau, Shi Yea (2020) Examining Malaysian graduates' school-to-work transition: a mediation model using career adaptability and maximization. Masters thesis, Sunway University.
Le, Huong and Zheng, Connie and Fujimoto, Yuka * (2016) Inclusion, organisational justice and employee wellbeing. International Journal of Manpower, 37 (6). pp. 1-21. ISSN 0143-7720
Lee, Angela Siew Hoong * and Thi, Lip Sam and Lin, Mei Hua * (2017) Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect. In: Knowledge Management Strategies and Applications. Intech Open Science. ISBN 978-953-51-3617-0
Lee, Cheng Ean Catherine * and Leow, Serena Wai Yee * and Leow, Kenneth (2023) Well-being of teachers depends on high job satisfaction. Star Media Group Berhad, The Star.
Lee, Cheng Ean Catherine * and Teh, Phoey Lee * (2016) Mobile messenger application: Sharing, rating and engagement in global social commerce. Social Media and Technology, 1 (1). p. 42. ISSN 2468-2128
Lee, Chien Sing * and Wong, Daniel K. (2016) Learning e-commerce web design engineering: Towards discovery of service innovational opportunities. In: IEEE 16th International Conference on Advanced Learning Technologies, 25-28 July 2016, Austin, Texas.
Lee, Chien Sing * and Wong, Jing Wen and Ee, Peh Yenc (2017) Gamified mathematics practice: Designing with e-commerce and computational concepts. In: International Conference on Computational Thinking Education, July 13-15 2017, Hong Kong.
Lee, Chien Sing * and Yew, Lee Yin (2022) Enhancing customer satisfaction through open innovation communities: A comparison of knowledge management approaches. Knowledge Management & E-Learning, 14 (1). pp. 81-102. ISSN 2073-7904
Lee, Kian Tek * and Hooy, C. W. (2018) Can informal corporate governance mechanisms mitigate diversification discount? Evidence from Malaysia. International Journal of Managerial Finance, 14 (5). pp. 522-541. ISSN 1743-9132
Lee, Kian Tek * and Hooy, C. W. (2018) Ownership identity and mitigation of diversification discount: Evidence from Malaysia. Malaysian Journal of Economic Studies, 55 (1). pp. 97-113. ISSN 1511-4554
Lee, Kian Tek * and Hooy, C. W. and Hooy, G. K. (2012) The value impact of international and industrial diversifications on public‐listed firms in Malaysia. Emerging Markets Review, 13 (3). pp. 366-380. ISSN 15660141
Lee, Kian Tek * and Hooy, Chee Wooi and Ooi, Chai Aun (2019) Corporate diversification, board diversity and stock-price crash risk: Evidence from publicly listed firms in Malaysia. International Journal of Economics and Management (IJEM), 13 (2). pp. 273-289. ISSN 2600-9390
Lee, Michelle Chin Chin and Ding, Alyssa Y L * (2022) The Relationship Between Market Culture, Clan Culture, Benevolent Leadership, Work Engagement, and Job Performance: Leader’s Dark Triad as a Moderator. Psychological Reports, 127 (2). pp. 887-911. ISSN 0033-2941
Lee, Michelle Chin Chin and Wo, Su-Woan * (2022) Learning from mistakes climate scale: Development and validation. Frontiers in Psychology, 13. ISSN 1664-1078
Lee, Michelle Chin Chin * and Lin, Mei Hua * and Srinivasan, Priyadarshini Moharkonda and Carr, Stuart C. (2023) Transformational leadership and organizational citizenship behavior: new mediating roles for trustworthiness and trust in team leaders. Current Psychology, 43. pp. 9567-9582. ISSN 1046 1310
Lei, Wang and Wong, P. P. W. * (2020) Marketing of environmentally friendly hotels in China through religious segmentation: a theory of planned behaviour approach. Tourism Review. ISSN 1660-5373
Leong, Kai Sheng * and Khairuddin, Sheikh M. H. S. and Tehseen, Shehnaz * and Yan, Yeong Hui * (2019) The influence of knowledge-based HRM practices on productivity of knowledge workers: A Study on Malaysian universities. In: 13th International Conference on Mathematics, Actuarial Science, Computer Science and Statistics (MACS), 14-15 December 2019, Institute of Business Management (IoBM), Karachi, Pakistan.
Leong, Mei Kei * and Chaichi, Kamelia * (2021) The Adoption of Technology Acceptance Model (TAM) and trust in influencing online purchase intention during the Covid-19 pandemic: Empirical evidence from Malaysia. International Journal of Academic Research in Business and Social Science, 11 (8). pp. 468-478. ISSN 2222-6990
Leong, Mei Kei * and Loh, E. G. Y. * (2021) Factors affecting purchase intention through the mediating role of consumer trust: A conceptual framework for effective sales management. In: TRMC 2021: Proceedings of the 3rd International Tourism and Retail Service Management Conference, Malaysia, 12-13 October 2021. School of Hospitality & Service Management, Sunway University, Sunway, Malaysia, pp. 37-41. ISBN 978 967 5492 64 8
Leong, Mei Kei * and Syuhaily Osman, and Laily, P. and Sabri, M. F. (2019) Enhancing consumer online engagement through consumer involvement: A case of airline and hospitality services in Malaysia. Management Science Letters, 9. pp. 795-808. ISSN 1923-9335
Lim, Justin Renn Aun (2021) The influence of social capital theory and national culture on knowledge sharing intention of knowledge workers on social network site. Masters thesis, Sunway University.
Lim, Teck Ting (2017) Corporate governance and nested entrepreneurial team performance: An entrepreneurial process governance system. Doctoral thesis, Sunway University.
Lim, Tong Ming * and Lee, Angela Siew Hoong * and Chia, Mark P. C and Soam, Wei Jie and Liew, Kasper Yuet Hon (2017) Loyalty Card Membership Challenge: A Study on Membership Churn and their Spending Behaviour. Archives of Business Research, 5 (6). pp. 68-88. ISSN 2054-7404
Lim, Weng Marc * (2023) Avengers, assemble the literature! A multi-study review of consumption, environmental values, and planetary health research. Journal of Consumer Behaviour, 23 (2). pp. 299-320. ISSN 1479-1938
Lim, Xhi Bo and Lee, Angela Siew Hoong * (2021) An extended expectation confirmation model of continuance intention to use online food delivery services in Asia country. In: ICEEG 2021: 2021 The 5th International Conference on E-Commerce, E-Business and E-Government, 28-30 April 2021, Association for Computing Machinery, New York, United States.
Lim, Xin-Jean and Chang, Jennifer Yee-Shan and Cheah, Jun-Hwa and Lim, Weng Marc * and Kraus, Sascha and Dabic, Marina (2024) Out of the way, human! Understanding post-adoption of last-mile delivery robots. Technological Forecasting and Social Change, 201. ISSN 1873-5509
Lim, Yet Mee and Cheng, Boon Liat * and Cham, Tat Huei and Ng, Caryn Kar Yan and Tan, J. X. (2019) Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers. JMAP: Journal of Marketing Advances and Practices, 1 (2). pp. 11-24. ISSN 2682-8170
Lo, Rita * (2021) Relationship of RFMU and online groceries shopping behaviours. In: 3rd International Tourism Retail and Service Management Conference (TRMC) 2021, 12-13 October 2021, Sunway University, Sunway City, Selangor.
Loh, Ashley and Alia, Azalea * (2023) Constraints, Conflict and Counterproductive Work Behavior: Organizational Cynicism as a Mediator. Jurnal Psikologi Malaysia=The Malaysian Journal of Psychology, 37 (2). pp. 26-40. ISSN 2289 8174
Loke, Kevin K. W. and Mohd Thas Thaker, Hassanudin * (2017) A qualitative inquiry into Islamic home financing: evidence from Malaysia. Qualitative Research in Financial Markets, 9 (2). pp. 147-167. ISSN 1755-4179
Low, Evelyn Sze Zen * and Woo, Pei Jun * (2009) The effects of employer knowledge and product awareness of job seekers' application decision. Sunway Academic Journal, 6. pp. 103-113.
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Mandrinos, S. and Cheong, Calvin W. H. * (2022) When internationalization goes awry: The separation of policy and practice in intellectual property. In: Delivering distinctive value in emerging economies efficient and sustainably responsible perspectives from management researchers and practitioners. Routledge. ISBN 9780367714734
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