Instagram influencer marketing: Perceived social media marketing activities and online impulse buying

Koay, Kian Yeik * and Teoh, C. W. and Soh, Patrick C. H. (2021) Instagram influencer marketing: Perceived social media marketing activities and online impulse buying. First Monday, 26 (9). ISSN 1396-0466

[img]
Preview
Text
koay (2021) instagram influencer marketing_ perceived social media marketing activities and online impulse buying.pdf - Published Version
Available under License Creative Commons Attribution Non-commercial.

Download (917kB) | Preview
Official URL: http://doi.org/10.5210/fm.v26i9.11598

Abstract

The main object