The effects of internet on international marketing communications

Pouresmaeili, Hamideh and Nezakati, Hossein * and Mehdizadeh, Abbas (2010) The effects of internet on international marketing communications. In: GSM-FEP-AGBA Conference 2010-7th Annual AGBA World Congress, 1-3 December 2010, Palm Garden, Putrajaya, Malaysia.

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Purpose- The main purpose of this article is to provide a clear perceptive about the effect of Internet as a major mean of communication on international marketing, and understanding the benefits and challenges that a company will face in a global market through online business. In order to achieve this purpose, this paper is organized in the following sections: introduction, revolution of communication, international marketing and communication, and choosing media to change the marketing world with technology. Following by communication tools, and explanation on E-Business, E-Marketing, and E-Commerce. In the next section, Impact of Internet and changing of marketing mix face, benefits of going online, and the issues in marketing via Internet will be discussed, and finally the conclusion of the paper. Findings- Technology is changing markets, marketing communications and consumer’s behavior increasingly. While these changes are challenging, it can make the life more convenience. Advance communications means as Internet leads organizations which are market-driven become more skilled at how to do business locally and internationally. Originality/Value- while previous studies focused on Internet, marketing communication and international marketing, this study have focused on effects of Internet on both marketing communication and international marketing and introduce several key elements which cause to failure or success in an international marketing.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: internet marketing; international marketing; marketing communication; communication technologies
Subjects: H Social Sciences > HF Commerce
Divisions: Others > Non Sunway Academics
Sunway University > Sunway University Business School > Dept. Marketing
Depositing User: Ms Yong Yee Chan
Related URLs:
Date Deposited: 28 Apr 2022 08:40
Last Modified: 28 Apr 2022 08:40

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