Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study"

Moghadas, Shayesteh and Nezakati, Hossein * and Yuhanis, Binti Aziz (2015) Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study". In: Trends in hospitality and tourism. University Putra Malaysia Press, Malaysia, pp. 63-73. ISBN 9789673445165

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Official URL: https://www.academia.edu/49344053/Identifying_cons...
Item Type: Book Section
Uncontrolled Keywords: green purchase behavior
Subjects: H Social Sciences > HF Commerce
G Geography. Anthropology. Recreation > G Geography (General) > G 154.9 Tourism
Divisions: Others > Non Sunway Academics
Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing]
Depositing User: Ms Yong Yee Chan
Related URLs:
Date Deposited: 28 Apr 2022 11:18
Last Modified: 28 Apr 2022 11:18
URI: http://eprints.sunway.edu.my/id/eprint/2061

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