Customer loyalty in financial services from a service-dominant logic perspective

Kat, Mui Ling * and Imrie, Brian C. * (2012) Customer loyalty in financial services from a service-dominant logic perspective. In: Consumer Behavior and Marketing: New Approaches in Consumer Research and Prospects Conference, 24 - 25 Sept 2012, Taylor's University, Subang Jaya, Selangor, . (Submitted)

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Brian Imrie - Customer Loyalty in Financial Services from a Service-Dominant Logic perspective.pdf - Submitted Version

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Item Type: Conference or Workshop Item (Paper)
Additional Information: 1st author is with the University of Malaya
Subjects: H Social Sciences > HF Commerce
Divisions: Sunway University > Sunway University Business School > Dept. Marketing
Others > Non Sunway Academics
Depositing User: Ms. Molly Chuah
Date Deposited: 08 Jul 2013 08:31
Last Modified: 08 Jul 2013 08:38
URI: http://eprints.sunway.edu.my/id/eprint/156

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