Factors influencing bank officers into recommending financial products to SME’s: A literature review

Yong, Wooi Keong * (2019) Factors influencing bank officers into recommending financial products to SME’s: A literature review. International Journal of Innovation and Business Strategy, 12 (2). pp. 1-26.

[img]
Preview
Text
Yong Wooi Keong Factiors influencing bank.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial.

Download (367kB) | Preview
Official URL: https://business.utm.my/ijibs/issue/vol12-no2

Abstract

Previous literature indicates that there have been difficulties by small and medium sized enterprises as well as agricultural and mining sectors in securing funding from banks to develop their businesses. This paper aims to examine the basic determinants of bank officers intention to properly vet applicants of financial loans using the decomposed theory of planned behaviour (DTPB). It is concluded that the variables proposed in previous studies is sufficient to build the framework to study the intention to recommend financial products to SME’s.

Item Type: Article
Uncontrolled Keywords: Banking; intention; attitudes; subjective norms; perceived behaviour control; impaired loans; non-performing Loans; SME
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HG Finance
Divisions: Sunway University > Centre for American Education (CAE)
Depositing User: Dr Janaki Sinnasamy
Related URLs:
Date Deposited: 13 Jan 2020 08:11
Last Modified: 13 Jan 2020 08:11
URI: http://eprints.sunway.edu.my/id/eprint/1201

Actions (login required)

View Item View Item