Determinants of customer-based brand equity: evidence from CIMB

Nezakati, Hossein * and Azmir, Osman and Mazuki, Abdullah @ Muhammad and Mimi, Liana Abu and Asgari, Omid (2012) Determinants of customer-based brand equity: evidence from CIMB. In: Contemporary issues in management and marketing. McGraw Hill Education, Malaysia, pp. 155-165. ISBN 9789675771439

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Official URL: https://www.academia.edu/3613576/Determinants_of_C...
Item Type: Book Section
Subjects: H Social Sciences > HF Commerce
Divisions: Others > Non Sunway Academics
Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing]
Depositing User: Ms Yong Yee Chan
Related URLs:
Date Deposited: 28 Apr 2022 12:23
Last Modified: 28 Apr 2022 12:23
URI: http://eprints.sunway.edu.my/id/eprint/2070

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