Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country

Wong, Chui Yim and Garma, Romana and Polonsky, Michael Jay (2007) Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country. Sunway Academic Journal, 4. pp. 13-26.

[img]
Preview
Text
product_purchase.pdf

Download (105Kb) | Preview
Official URL: http://eprints.sunway.edu.my/52/

Abstract

This article presents the results of an experiment that compares the perceptions of product quality and purchase intentions of foreign versus home products by Chinese consumers who have had experience living in a western society compared to those living in China. The results indicate experience does affect purchase likelihood for home versus foreign products. Chinese, generally, find country of parts as the best cue in evaluating product quality and purchase intentions.

Item Type: Article
Additional Information: Authors affiliated to Victoria University, Australia.
Uncontrolled Keywords: country of origin; country of design; country of manufacture; country of parts
Subjects: H Social Sciences > HF Commerce
T Technology > TX Home economics
Divisions: Others > Non Sunway Academics
Depositing User: Administrator Admin
Date Deposited: 15 Oct 2012 07:17
Last Modified: 15 Oct 2012 07:17
URI: http://eprints.sunway.edu.my/id/eprint/45

Actions (login required)

View Item View Item