Wong, Chui Yim and Garma, Romana and Polonsky, Michael Jay (2007) Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country. Sunway Academic Journal, 4. pp. 13-26.
|
Text
product_purchase.pdf Download (108kB) | Preview |
Abstract
This article presents the results of an experiment that compares the perceptions of product quality and purchase intentions of foreign versus home products by Chinese consumers who have had experience living in a western society compared to those living in China. The results indicate experience does affect purchase likelihood for home versus foreign products. Chinese, generally, find country of parts as the best cue in evaluating product quality and purchase intentions.
| Item Type: | Article |
|---|---|
| Additional Information: | Authors affiliated to Victoria University, Australia. |
| Uncontrolled Keywords: | country of origin; country of design; country of manufacture; country of parts |
| Subjects: | H Social Sciences > HF Commerce T Technology > TX Home economics |
| Divisions: | Others > Non Sunway Academics |
| Depositing User: | Administrator Admin |
| Date Deposited: | 15 Oct 2012 07:17 |
| Last Modified: | 15 Oct 2012 07:17 |
| URI: | http://eprints.sunway.edu.my/id/eprint/45 |
Actions (login required)
 |
View Item |
