OCB and OCB lead to CB2E

Asgari, Omid and Nezakati, Hossein * (2011) OCB and OCB lead to CB2E. In: 2nd International Multi-Conference on Complexity, Informatics and Cybernetics (IMICIC), 27-30 March 2011, Florida, USA.

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Official URL: https://www.academia.edu/3613498/OCB_and_CCB_Lead_...
Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: customer citizenship behavior; customer based brand equity; organization citizenship behavior; marketing golden triangles; MGT
Subjects: H Social Sciences > HF Commerce
Divisions: Others > Non Sunway Academics
Sunway University > Sunway University Business School > Dept. Marketing
Depositing User: Ms Yong Yee Chan
Related URLs:
Date Deposited: 27 Apr 2022 02:13
Last Modified: 27 Apr 2022 02:13
URI: http://eprints.sunway.edu.my/id/eprint/2042

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