Green products purchasing among Malaysian consumers (Preliminary study)

Nezakati, Hossein * and Hosseinpour, Masoumeh (2014) Green products purchasing among Malaysian consumers (Preliminary study). In: International Conference on Business Strategy and Social Sciences, 16-17 August 2014, Kuala Lumpur, Malaysia.

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The world is facing with the environmental degradation. Mainly human behaviour is the responsible of this matter. Malaysian government as a part of the world tries to protect the environment. Along with this way, government aims to encourage the public to change their behaviour towards the environment. Therefore, government has been promoted green products for the desired consumers. This study as a primary one aims to discover the awareness of Malaysian people about the green products in the market. In addition, it is aimed to measure the likelihood of intention of consumers to purchase green products. Chi-square analysis and binary logistic regression were applied.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: green product; green consumerism
Subjects: H Social Sciences > HF Commerce
Divisions: Others > Non Sunway Academics
Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing]
Depositing User: Ms Yong Yee Chan
Related URLs:
Date Deposited: 26 Apr 2022 08:54
Last Modified: 26 Apr 2022 08:54

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