Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers

Lim, Yet Mee and Cheng, Boon Liat * and Cham, Tat Huei and Ng, Caryn Kar Yan and Tan, J. X. (2019) Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers. JMAP: Journal of Marketing Advances and Practices, 1 (2). pp. 11-24. ISSN 2682-8170

[img]
Preview
Text
Cheng Boon Liat 2019 Gender Differences in Perceptions and Attitudes Toward Online Shopping A Study of Malaysian Consumers.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial.

Download (265kB) | Preview
Official URL: http://jmaap.org/

Abstract

Despite the high potential of online shopping in Malaysian market, there is still a lack of understanding with regards to gender differences on online shopping behaviour. This research was conducted to determine the differences between male and female Internet users on their perceptions and attitudes toward online shopping. Data were collected from 500 respondents via social network website, Facebook. The results of the study revealed that men are more in favour of online shopping, have positive attitude towards web advertising, and perceive online shopping as more useful compared to women. On the other hand, women users perceive online shopping to be joyful than men. This research results have profound implications on online retailers and marketers.

Item Type: Article
Uncontrolled Keywords: E-commerce; online shopping; e-Retailing; consumer behaviour; information system
Subjects: H Social Sciences > HF Commerce
Divisions: Others > Non Sunway Academics
Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing]
Depositing User: Dr Janaki Sinnasamy
Related URLs:
Date Deposited: 02 Dec 2021 05:39
Last Modified: 02 Dec 2021 05:39
URI: http://eprints.sunway.edu.my/id/eprint/1817

Actions (login required)

View Item View Item