Toh, Seong-Yuen * and Cheok, Jason * and Mughal, S. A. (2019) Reciprocal fit concept in mission statement research. In: 13th International Conference on Mathematics, Actuarial Science, Computer Science and Statistics (MACS), 14-15 December 2019, Institute of Business Management (IoBM), Karachi, Pakistan.
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Toh Seong Yuen Reciprocal Fit.pdf - Published Version Available under License Creative Commons Attribution Non-commercial. Download (395kB) | Preview |
Abstract
There is a stalemate in mission-performance research. While past studies focus on strategic alignment, recent studies attempt to move the mission-performance research forward using the reciprocal fit concept. This concept provides explanatory power in predicting performance of the firm. However, there is a lack of research into the reciprocal fit concept. The concept needs further clarification. This study aims to elucidate the concept of reciprocal fit by: (1) investigating the theoretical underpinning of the fit concepts; (2) identifying the conditions of reciprocal fit; and (3) find empirical evidence supporting this reciprocal fit. The originality of this study is in the knowledge contribution of the reciprocal fit concept and the integration of resource-based view and reciprocal determination theory as the underpinning theories supporting the concept.
| Item Type: | Conference or Workshop Item (Paper) |
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| Uncontrolled Keywords: | reciprocal fit; mission statement; reciprocal determination theory; resource-based view |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Others > Non Sunway Academics Sunway University > Sunway University Business School > Dept. Management |
| Depositing User: | Dr Janaki Sinnasamy |
| Related URLs: | |
| Date Deposited: | 15 May 2020 01:15 |
| Last Modified: | 27 Aug 2020 02:43 |
| URI: | http://eprints.sunway.edu.my/id/eprint/1279 |
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