Reciprocal fit concept in mission statement research

Toh, Seong-Yuen * and Cheok, Jason * and Mughal, S. A. (2019) Reciprocal fit concept in mission statement research. In: 13th International Conference on Mathematics, Actuarial Science, Computer Science and Statistics (MACS), 14-15 December 2019, Institute of Business Management (IoBM), Karachi, Pakistan.

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Abstract

There is a stalemate in mission-performance research. While past studies focus on strategic alignment, recent studies attempt to move the mission-performance research forward using the reciprocal fit concept. This concept provides explanatory power in predicting performance of the firm. However, there is a lack of research into the reciprocal fit concept. The concept needs further clarification. This study aims to elucidate the concept of reciprocal fit by: (1) investigating the theoretical underpinning of the fit concepts; (2) identifying the conditions of reciprocal fit; and (3) find empirical evidence supporting this reciprocal fit. The originality of this study is in the knowledge contribution of the reciprocal fit concept and the integration of resource-based view and reciprocal determination theory as the underpinning theories supporting the concept.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: reciprocal fit; mission statement; reciprocal determination theory; resource-based view
Subjects: H Social Sciences > HF Commerce
Divisions: Others > Non Sunway Academics
Sunway University > Sunway University Business School > Dept. Management
Depositing User: Dr Janaki Sinnasamy
Related URLs:
Date Deposited: 15 May 2020 01:15
Last Modified: 15 May 2020 01:15
URI: http://eprints.sunway.edu.my/id/eprint/1279

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