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Aquili, Luca * (2014) The causal role between phasic midbrain dopamine signals and learning. Frontiers in Behavioral Neuroscience, 8. pp. 1-4.
Aquili, Luca * and Liu, Andrew W. and Shindou, Mayumi and Shindou, Tomomi and Wickens, Jeffrey R. (2014) Behavioral flexibility is increased by optogenetic inhibition of neurons in the nucleus accumbens shell during specific time segments. Learning & Memory, 21 (4). pp. 223-231. ISSN 1072-0502
Beh, Woan Lin and Pooi, Ah Hin * and Goh, K. L. (2014) Pricing of American call options using regression and numerical integration. Australian Journal of Basic & Applied Sciences, 8 (24). pp. 8-17. ISSN 1991-8178
Boon, Yinn Xi * and Ch'ng, Sue Inn * (2014) Feature selection method based on sparse representation classification for face recognition. In: International Conference Image Processing, Computers and Industrial Engineering (ICICIE '2014), 15 -16 Jan 2014, Kuala Lumpur. (Submitted)
Cacha, Lleuvelyn A. * and Poznanski, Roman R. (2014) Genomic instantiation of consciousness in neurons through a biophoton field theory. Journal of Integrative Neuroscience, 13 (2). pp. 253-292.
Cheah, Cheng-Lai and Tan, Poh-Ling and Ho, Chee-Kit * (2014) Experimental investigation of Reed-Solomon error correction technique for wireless sensor network. International Journal of Information and Electronics Engineering, 4 (2). pp. 133-136. ISSN 2010-3719
Cheng, Boon Liat * (2014) The Impact of service innovation on tourist satisfaction: Evidence from the Malaysian tourism industry. Global Journal of Business and Social Science Review, 2 (3). pp. 93-106. ISSN 2289-8506
Cheng, Boon Liat * and Yee, S. W. (2014) Factors influencing consumers’ online purchase intention: A Study among University students in Malaysia. International Journal of Liberal Arts and Social Science, 2 (8). pp. 121-133. ISSN 2307-924X
Chia, G. L. and Ho, Chee-Kit * (2014) Chromatic equivalence classes of some families of complete tripartite graphs. Bulletin of the Malaysian Mathematical Sciences Society, 37 (3). pp. 641-646.
Chin, Anthony T. H. and Ong, Derek Lai Teik * (2014) Airport revenue management: does airport size matter? Academy of World Business, Marketing and Management Development Conference Proceedings, 6 (1). pp. 132-143.
Crosling, Glenda * and Nair, Mahendhiran and Santha Vaithilingam, (2014) A creative learning ecosystem, quality of education and innovative capacity: a perspective from higher education. Studies in Higher Education, 40 (7). pp. 1147-1163. ISSN 0307-5079
Gan, Chin Chuan * and Ding, Hooi Ting (2014) Pre-purchase behaviour: Is there a cognitive dissonance? Australian Journal of Basic & Applied Sciences, 8 (5). pp. 35-40. ISSN 1991-8178 (Submitted)
Hall, Stephen J. * (2014) [Book Review] English in Southeast Asia: Features, Policy and Language Use / Low Ee-Ling & Azirah Hashim (eds). Amsterdam: John Benjamins, 2012. RELC Journal, 45 (1). pp. 101-106.
Hamimah, Hassan and Nezakati, Hossein * (2014) Introduction and overview. In: Selected issues in hospitality and tourism sustainability. University Putra Malaysia Press, Malaysia, pp. 1-8. ISBN 9789673444304
Izyan Hizza, H. L. and Cheng, Boon Liat * (2014) Factors influencing customer satisfaction and E-Loyalty: Online shopping environment among the young adults. Management Dynamics in the Knowledge Economy, 2 (3). pp. 462-471. ISSN 2392-8042
Khoh, W. H. and Yap, H. Y. and Pang, Y. H. (2014) Dynamic signature verification based on hybrid wavelet-Fourier transform. Sunway Academic Journal, 11. pp. 11-21. ISSN 1823-500X
Koh, Siew Khew and Pooi, Ah Hin * and Tan, Yi Fei (2014) New approach for finding basic performance measures of single server queue. Journal of Probability and Statistics, 2014. pp. 1-11. ISSN 1687-925X (Print); 1687-9538 (Online)
Lee, Michelle Chin Chin * and Mohd, Awang Idris (2014) The effects of organizational culture on work outcomes through leadership styles. In: International Commission on Occupational Health: Work Organisation and Psychosocial Factors 2014 Congress, 17 - 19 Sept 2014, Adelaide. (Unpublished)
Lim, Tian Hwee (2014) A third-order Nakashima pseudo-Runge-Kutta method. Sunway Academic Journal, 10. pp. 36-45. ISSN 1823-500X
Loew, Stephen J. and Marsh, Nigel V.* and Watson, Kenneth (2014) Symptoms of Meares-Irlen/Visual Stress Syndrome in subjects diagnosed with Chronic Fatigue Syndrome. International Journal of Clinical and Health Psychology, 14 (2). pp. 87-92. ISSN 16972600
Mughees, Shahnila * (2014) Cubism in Pakistan: "An evolutionary glance". Sunway Academic Journal, 10. pp. 1-21. ISSN 1823-500X
Nadzirah Ahmad Basri, and Gan, Chun Hong and Ng, Alvin Lai Oon * (2014) The relationship between Islamic religiosity, depression and anxiety among Muslim cancer patients. In: Asian Conference on Psychology & the Behavioral Sciences, 2014, Osaka.
Nezakati, Hossein * and Hosseinpour, Masoumeh (2014) Green products purchasing among Malaysian consumers (Preliminary study). In: International Conference on Business Strategy and Social Sciences, 16-17 August 2014, Kuala Lumpur, Malaysia.
Nezakati, Hossein * and Hosseinpour, Masoumeh (2014) Green tourism practices in Malaysia. In: Selected issues in hospitality and tourism sustainability. University Putra Malaysia Press, Malaysia, pp. 24-36. ISBN 9789673444304
Ong, Derek Lai Teik * (2014) Need analysis and the role of engagement of commercial fitness centers in Malaysia. In: 2014 Global Marketing Conference Proceedings. Global Alliance of Marketing & Management Associations, Dept. of Business Administration, Changwon National University, Gyeongnam, Republic of Korea, pp. 1798-1809.
Ong, Derek Lai Teik * and Gan, Yi Hao * and Juniaty, Iva * and Wong, Joseanne Lirn Jhet * and Ling, Ai Rick * and Subashini a/p Gullantheivello, * (2014) Effects of mall atmosphere towards consumer behaviour during Christmas. In: 6th Asia-Pacific Business Research Conference, 19 - 20 May 2014, Seoul.
Ong, Derek Lai Teik * and Koay, Kian Yeik * and Chuah, Siew Lin * and Yap, Sook Yee * (2014) An exploratory study of the factors influencing Generation-Y's purchasing intention within the toy industry in Malaysia. Academy of World Business, Marketing and Management Development Conference Proceedings, 6 (1). pp. 176-188.
Ong, Derek Lai Teik * and Ong, Victor Ching Poh * and Ho, Ooi Tim * and Liew, Chiu Limn * and Liew, Wei Chyi * (2014) Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action. Journal of Business and Policy Research, 9 (1). pp. 207-218. ISSN 1449-387X (Print); 1838-3742 (Online)
Ong, T. S. and Teoh, Andrew Beng Jin and Khoh, W. H. (2014) Improved fuzzy hashing technique for biometric template protection. Sunway Academic Journal, 11. pp. 22-34. ISSN 1823-500X
Osman, F.N. and Hashim, H. and Nezakati, Hossein * and Hussin, S.R. and Aziz, Y.A. and Raja-Yusof, R.N. (2014) A review of family influences on travel decision making. In: 2nd International Hospitality and Tourism Conference, 2 - 4 September 2014, Penang.
Raina, Reeta and Roebuck, D. B. and Lee, Cheng Ean Catherine * (2014) An exploratory study of listening skills of professionals across different cultures. World Review of Business Research, 4 (3). pp. 1-13. ISSN 1839-1176
Roghayeh, Sohrabinezhadtalemi and Nezakati, Hossein * and Yuhanis, Abdul Aziz (2014) Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction. In: Selected issues in hospitality and tourism sustainability. University Putra Malaysia Press, Malaysia, pp. 55-69. ISBN 9789673444304
Sander, Tom and Teh, Phoey Lee * (2014) Causal mechanism in social network sites under consideration of the social capital theory. In: Management, Enterprise and Benchmarking in the 21st century. Óbuda University, Keleti Faculty of Business and Management, Budapest, Hungary, pp. 259-270.
Sander, Tom and Teh, Phoey Lee * (2014) Determining the indicators of social capital theory to social network sites. In: 3rd International Conference on User Science and Engineering (i-USEr), 2-5 Sept 2014, Shah Alam.
Sander, Tom and Teh, Phoey Lee * (2014) SmartPLS for the human resources field to evaluate a model. In: International Scientific Conference "New Challenges of Economic and Business Development", 8-10 May 2014, Riga, University of Latvia. (Submitted)
Sander, Tom and Teh, Phoey Lee * (2014) A concept to measure social capital in social network sites. International Journal of Future Computer and Communication, 3 (2). pp. 105-107.
Sander, Tom and Teh, Phoey Lee * and Sloka, Biruta (2014) The use of social networking sites for the employment seeking process. In: 12th International Academic Conference, 1-4 Sept 2014, Prague, University of Economics. (Submitted)
Sim, Tze Ying * and Dewika, M * and Devandran, A. * (2014) Improving students engagement through social media: A case study of a private university in Malaysia using Facebook. International Journal of e-Education, e-Business, e-Management and e-Learning, 4 (6). pp. 354-396. ISSN 2010-3654
Sim, Tze Ying * and Lau, Sian Lun * and Zipf, P. and Kimm, K. (2014) Design and development of a supported tiered software for teaching and learning using a connected mobile learning application. World Applied Sciences Journal 30 (Innovation Challenges in Multidisciplinary Research & Practice0, 30. pp. 247-255. ISSN 1818-4952
Syed, Aqeel Raza* and Yau, Alvin Kok-Lim * (2014) Spectrum leasing in cognitive radio networks: a survey. International Journal of Distributed Sensor Networks, 2014. pp. 1-22. ISSN 1550-1329
Syed Mustapha, Syed Malek Fakar Duani and Chua, Hui Na * (2014) Dynamic service composition for telecommunication services and its challenges. Journal of Ubiquitous Systems & Pervasive Networks, 5 (1). pp. 17-24.
Tan, Ai Ling * and Kashif Hussain, and Murali, Sambasivan (2014) Antecedents affecting employee service recovery performance in five star hotel. In: Proceedings of the Australian Academy of Business and Social Sciences Conference, Kuala Lumpur, 25 -26 August 2014. Australian Academy of Business and Social Sciences, pp. 1-17. ISBN 978-0-9925622-0-5 (Submitted)
Tan, Ai Ling * and Loo, Poh Theng (2014) Impact of food advertising in social media among local university students in Malaysia. In: Proceedings of the Australian Academy of Business and Social Sciences Conference, Kuala Lumpur, 25 -26 August 2014. Australian Academy of Business and Social Sciences, pp. 1-12. ISBN 978-0-9925622-0-5 (Submitted)
Tee, Sim-Hui (2014) Pattern of synonymous codon usage in three strains of human coxsackievirus. Sunway Academic Journal, 11. pp. 1-10. ISSN 1823-500X
Teh, Phoey Lee * and Lim, Paul Huah * and Si, Yain-Whar (2014) The intention to share and re-shared among the young adults towards a posting at social networking sites. In: New Perspectives in Information Systems and Technologies, Volume 1. Advances in intelligent systems and computing (275). Springer International Publishing, Switzerland, pp. 13-21.
Teh, Phoey Lee * and Muketha, Geoffrey Muchiri and Gu, Yin Xin (2014) Mobile-Assisted Instructional for Domestic Maid (MAID-M). Journal of Theoretical and Applied Information Technology, 60 (2). ISSN 1992-8645 (Submitted)
Teh, Pin Shen and Teoh, Andrew Beng Jin and Yue, Shigang (2014) Credential hardening by using touchstroke dynamics. Sunway Academic Journal, 11. pp. 35-54. ISSN 1823-500X
Vinoth, Kumar Jayaseelan and Manikandan, Jayapal and Sethu, Swaminathan and Balakrishan, Lakshmidevi and Heng, Alexis Boon Chin * and Lu, Kai and Hande, Manoor Prakash and Cao, Tong (2014) Evaluation of human embryonic stem cells and their differentiatedfibroblastic progenies as cellular models for in vitro genotoxicity screening. Journal of Biotechnology, 184. pp. 154-168. ISSN 0168-1656
Wee, Vincent Eng Kim * and Wee, Vivien Mui Eik * (2014) Evaluating the effectiveness of website branding for institutions of higher learning in the Klang Valley. Sunway Academic Journal, 10. pp. 22-35. ISSN 1823-500X
Wilson, Tony * and Choy, Tuck Yun * and Tan, Teck-Hong * (2014) Being as becoming: Play as a core concept in consumer-marketing studies. In: Edinburgh University Business School Conference, 9 - 11 April 2014, Edinburgh?. (Submitted)
Yap, C. S. and Cheng, Boon Liat * and Choe, K. L. (2014) Web 2.0 as a tool for market intelligence acquisition in the Malaysian hotel industry. Information Research: an international electronic journal, 19 (4). ISSN 1368-1613
Yee, Isabel Pin Tsin * (2014) Using science songs for engaging Generation Y students. In: International Conference The Future of Education. 4th edition, 12 - 13 June 2014, Florence, Italy. (Submitted)
Yee, Isabel Pin Tsin * (2014) A review of developments and issues in PBL. Sunway Academic Journal, 10. pp. 46-50. ISSN 1823-500X
