Improving students engagement through social media: A case study of a private university in Malaysia using Facebook

Sim, Tze Ying * and Dewika, M * and Devandran, A. * (2014) Improving students engagement through social media: A case study of a private university in Malaysia using Facebook. International Journal of e-Education, e-Business, e-Management and e-Learning, 4 (6). pp. 354-396. ISSN 2010-3654

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Abstract

This research looks into implementation of Facebook in six different courses covering Science, Engineering and Technology subjects. The initial purpose of using Facebook in the class is to communicate with the students more effectively, as communication through the formal channel (through learn management system) had not been successful. It is expected that by sending two to three notices per week to the students as a gentle reminder for reading material, assignments or even tests, students would be more motivated to engage in the course content. The research results showed that students are positive in using Facebook as an engagement tool. The engagement also encourages their participation in class, and enhances their interest towards the subject content. Features that influenced this engagement are also looked into.

Item Type: Article
Uncontrolled Keywords: Engineering education; social network services; Facebook; Web 2.0; learning technology
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: Sunway University > University Centres [formerly School of Interdisciplinary Studies until 2023] > Centre for American Education moved to School of American Education wef 21 June 2023 (CAE)
Depositing User: Dr Janaki Sinnasamy
Related URLs:
Date Deposited: 26 Apr 2021 01:49
Last Modified: 26 Apr 2021 02:40
URI: http://eprints.sunway.edu.my/id/eprint/1737

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