Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction

Roghayeh, Sohrabinezhadtalemi and Nezakati, Hossein * and Yuhanis, Abdul Aziz (2014) Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction. In: Selected issues in hospitality and tourism sustainability. University Putra Malaysia Press, Malaysia, pp. 55-69. ISBN 9789673444304

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Official URL: https://www.academia.edu/49343743/Marketing_mix_an...
Item Type: Book Section
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G 154.9 Tourism
Divisions: Others > Non Sunway Academics
Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing]
Depositing User: Ms Yong Yee Chan
Related URLs:
Date Deposited: 28 Apr 2022 11:29
Last Modified: 28 Apr 2022 11:29
URI: http://eprints.sunway.edu.my/id/eprint/2063

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