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Andrews, Paul Linus * (2012) [Book Review] Punishment and Prisons: Power and the Carceral State, [by] Joe Sim. London: Sage, 2009. Sunway Academic Journal, 9. pp. 59-62. ISSN 1823-500X
Brown, Valerie M. and Loh, Jennifer M. I and Marsh, Nigel V.* (2012) Moderators of workplace aggression: The influences of social support and training. The Australian and New Zealand Journal of Organisational Psychology, 5. pp. 32-42. ISSN 1835-7601 (e issn)
Chit, Su Mon * and Yap, Kian Meng * (2012) An investigation into virtual objects learning by using haptic interface for visually impaired children. Sunway Academic Journal, 9. pp. 29-42. ISSN 1823-500X
Hall, Stephen J. * (2012) Deconstructing aspects of native speakerism: Reflections from in-service teacher education. The Journal of Asia TEFL, 9 (3). pp. 107-130.
Hall, Stephen J. * (2012) A Review of “Digitised Vocabulary Acquisition: Lexxica Word Engine”. ELT World Online, 4. ISSN 1793-8732
Khoo, Pei Lin * and Lee, Yunli * (2012) Influenza pattern analysis system through mining weblogs. World Academy of Science, Engineering and Technology, 72. pp. 593-597. ISSN 2010-376X (p-ISSN); 2010-3778 (e-ISSN)
Kirk, Kristin and Poh, Chit Laa * and Fecondo, John and Pourianfar, Hamid Reza and Shaw, J. and Grollo, Lara (2012) Cross-reactive neutralizing antibody epitopes against Enterovirus 71 identified by an in silico approach. Vaccine, 30 (49). pp. 7105-7110. (Submitted)
Lee, Kian Tek * and Hooy, C. W. and Hooy, G. K. (2012) The value impact of international and industrial diversifications on public‐listed firms in Malaysia. Emerging Markets Review, 13 (3). pp. 366-380. ISSN 15660141
Lim, Soo Yong * (2012) A ray tracing method for radio wave propagation prediction on selected locations on Sun-U campus. Sunway Academic Journal, 9. pp. 43-58. ISSN 1823-500X
Lim, Tick Meng and Chiam, Chooi Chea and Phang, Siew Nooi * (2012) Questionnaire design and data analysis: An alternative approach in student evaluation of teaching (SET). Sunway Academic Journal, 9. pp. 1-15. ISSN 1823-500X
Mohamed Ariff, and Chung, Tin-Fah * and Shamsher M., (2012) Money supply, interest rate, liquidity and share prices: A test of their linkage. Global Finance Journal, 23 (3). pp. 202-220. ISSN 1044-0283 (Submitted)
Pourianfar, Hamid Reza and Poh, Chit Laa * and Fecondo, John and Grollo, Lara (2012) In vitro evaluation of the antiviral activity of heparan sulfate mimetic compounds against Enterovirus 71. Virus Research, 169 (1). pp. 22-29. ISSN 0168-1702 (print ISSB); 1872-7492 (e ISSN)
Sambasivan, Murali and Esmaeilzadeh, Pouyan and Kumar, Naresh and Nezakati, Hossein * (2012) Intention to adopt clinical decision support systems in a developing country: effect of Physician’s perceived professional autonomy, involvement and belief: a cross-sectional study. BMC Medical Informatics & Decision Making, 12 (142). ISSN 1472-6947
Samihah Khalil @ Halim, and Salihu, Abdulwaheed Adelabu (2012) An overview of quantitative approach in welfare service delivery research. Sunway Academic Journal, 9. pp. 16-28. ISSN 1823-500X
Tan, Chee Wah and Chan, Yoke Fun and Sim, Kooi Mow and Tan, Eng Lee and Poh, Chit Laa * (2012) Inhibition of Enterovirus 71 (EV-71 infections by a novel antiviral peptide derived from EV-71 capsid protein VP1. PLoS ONE, 7 (5). e34589.
Tan, Teck-Hong * (2012) Housing satisfaction in medium- and high-cost housing: the case of Greater Kuala Lumpur, Malaysia. Habitat International, 36 (1). pp. 108-116. (Submitted)
Tan, Teck-Hong * (2012) Meeting first-time buyers’ housing needs and preferences in greater Kuala Lumpur. Cities, 29 (6). pp. 389-396. (Submitted)
Tan, Teck-Hong * and Lim, Yong-Kean * (2012) Organizational commitment as a moderator of the effect of training on service performance: An empirical study of small to medium-sized enterprises in Malaysia. International Journal of Management, 29 (1). pp. 65-76. (Submitted)
Yazilmiwati Yaacob, * and Ilhaamie Abdul Ghani Azmi, (2012) Entrepreneurs' social responsibilities from Islamic perspective: A study of Muslim entrepreneurs in Malaysia. Procedia - Social and Behavioral Sciences,, 58. pp. 1131-1138. ISSN 1877-0428
Nezakati, Hossein * and Azmir, Osman and Mazuki, Abdullah @ Muhammad and Mimi, Liana Abu and Asgari, Omid (2012) Determinants of customer-based brand equity: evidence from CIMB. In: Contemporary issues in management and marketing. McGraw Hill Education, Malaysia, pp. 155-165. ISBN 9789675771439
Nezakati, Hossein * and Rozita, Sedek (2012) Changing the perception of the call centre industry. In: Business practices in Malaysia. McGraw Hill Education, Malaysia, pp. 106-120. ISBN 9789675771521
Ann Rosnida Mohd Deni, * (2012) Learning from peers: Collaborative learning to improve instructional practice. In: Asian Conference on Education (4th), 25 - 28 Oct 2012, Osaka, Japan. (Submitted)
Arthur, Christine Shobana * (2012) Improving language teaching and learning through neurolinguistic programming. In: International Conference: Innovative Research in a Changing and Challenging World, 16-18 May 2012, Phuket, Thailand. (Submitted)
Ewe, Soo Yeong * and Yap, Sheau Fen (2012) Understanding the fundamental building blocks of mobile banking adoption: A qualitative approach. In: World Business and Economics Research Conference, 10 -11 December 2012, Auckland, New Zealand. (Submitted)
Ewe, Soo Yeong * and Yap, Sheau Fen and Lee, Christina Kwai Choi (2012) The effect of network externalities on the perception of a new service offering mobile banking. In: Global Marketing Conference, 19 - 22 July 2012, Seoul. (Submitted)
Goh, Y. L. and Pooi, Ah Hin * (2012) Confidence intervals for multivariate value at risk. In: International Conference on Computer Engineering & Mathematical Sciences, 27 Aug 2012, Kuala Lumpur.
Ho, Anne Poh Chin * (2012) The organisational lifecycle of a family business and the crafting of its business strategy over time – A Malaysian case study. In: Asian Business Research Conference (6th), 8 - 10 April 2012, Bangkok. (Submitted)
Ho, Anne Poh Chin * (2012) The role of family social, human and financial capital in family business sustainability - A Malaysian case study. In: Global Accounting and Organisational Change Conference (3rd), 14 - 17 July 2012, Bandar Sunway, Selangor, Malaysia. (Submitted)
Ho, Jessica Sze Yin * and Ong, Derek Lai Teik * and Wang, Pheik Ing * and Tay, Grace Tsu Phing * and New, Chye Peng * (2012) Global versus local brand: perceived quality and status-seeking motivation in the automobile industry. In: Asia-Pacific Business Research Conference, 13 - 14 Feb 2012, Kuala Lumpur. (Submitted)
Kat, Mui Ling * and Imrie, Brian C. * (2012) Customer loyalty in financial services from a service-dominant logic perspective. In: Consumer Behavior and Marketing: New Approaches in Consumer Research and Prospects Conference, 24 - 25 Sept 2012, Taylor's University, Subang Jaya, Selangor, . (Submitted)
Khor, C. Y. and Pooi, Ah Hin * and Ng, Kok Haur (2012) Bond option pricing under the CKLS model. In: Regional Conference on Applied and Engineering Mathematics (2nd). Proceedings, 30 - 31 May 2012, Penang.
Kok, Adeline Li Ming * (2012) Investments in green strategies improve company value. In: IADIS International Conference on Sustainability, Technology and Education, 28-30 Nov 2012, Curtin University, Perth. (Submitted)
Kok, Adeline Li Ming * and Teoh, Boon Wai and Mazitah Hussin, and Nik Kamariah Nik Mat, (2012) The predictors of attitude towards online advertising. In: Global Conference for Academic Research on Management and Economics (2nd: 2012 December 7: Kuala Lumpur), 07 Dec 2012, Kuala Lumpur. (Submitted)
Lee, Angela Siew Hoong * and Lim, Tong Ming * and Rasimah Aripin, and Lim, Justin Renn Aun (2012) A comparison study on the use of knowledge management systems and enterprise microblogging systems for organizational knowledge sharing. In: International Conference on Management (2nd), 11-12 June 2012, Langkawi. (Submitted)
Lee, Hao Wei and Seng, Kah Phooi * and Chia, Wai Chong * and Ang, Li-Minn (2012) Adaptive circular enclosure colour distribution geometrical model utilizing point-in-polygon for segregation between lips and skin pixels. In: International Conference on Information and Multimedia Technology (4th), 21 - 22 Dec 2012, Seri Kembangan, Selangor, Malaysia. (Submitted)
Lim, Soo Yong * and Liew, Yi Hong * and Seng, Kah Phooi * (2012) Propagation measurement, drain, radio wave, electromagnetic, wireless communications. In: IEEE International Conference on Wireless Information Technology and Systems (ICWITS), 11-16 Nov 2012, Maui, Hawaii. (Submitted)
Lim, Soo Yong * and Pu, Chuan Chin * and Liew, Yi Hong * (2012) Measured radio wave behavior of a partially open drain in urban environment. In: IET International Conference on Wireless Communications and Applications (ICWCA 2012), 8-10 Oct 2012, Kuala Lumpur. (Submitted)
Lim, Tong Ming * and Chong, Yong Liang * and Lee, Angela Siew Hoong * (2012) Using two-tier bitwise interest oriented QRP data structure for high clustering through interest similarity in SWB P2P systems. In: International Conference on Information Technology: New Generations (ITNG)(9th) , 16-18 April 2012, Las Vegas, NV. (Submitted)
Lo, Rita * (2012) Green energy conservation practices in the five stars hotel in Malaysia. In: Asia Pacific Tourism Conference (18th), 26 - 29 June 2012, Taipei. (Submitted)
Malissa Maria Mahmud, * (2012) Wikipedia in the classroom? Perceptions and attitudes of transfer students towards the use of Wikipedia. In: Conference on E-Learning in the Arab World: Challenges and Perspectives for Development (1st), 9 - 11 July 2012, Cairo. (Submitted)
Miranda, Joanna Claire * (2012) Applying theories of learning styles in e-learning with social networking tools. In: Pre-University Conference: Learning Within and Beyond the Classroom, 8 September 2012, Sunway College, Kuala Lumpur. (Submitted)
Nezakati, Hossein * and Akhoundi, Maryam (2012) Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study). In: 2nd International Conference on Education and Information Management (ICEIM-2012), 21-22 December 2012, Penang, Malaysia.
Nezakati, Hossein * and Keshavarz, Yousef (2012) To explore hotel service factors effect on increasing tourist loyalty - Malaysia evidence (Preliminary study). In: 2nd International Conference on Education and Information Management (ICEIM-2012), 21-22 December 2012, Penang, Malaysia.
Ong, Derek Lai Teik * and Ho, Jessica Sze Yin * (2012) Strategic understanding of Malaysian online customers’ service quality preference through demographic customer profiling and e-product bundling. In: Academy of World Business, Marketing and Management Development (AWBMAMD) Conference, 16 - 19 July 2012, Budapest, Hungary. (Submitted)
Ong, Derek Lai Teik * and Tan, Madeline Su Lin * and Andrews, Elizabeth * (2012) A study of customer retention and churn rate management through data mining and customer profiling of Malaysian mobile user. In: Academy of World Business, Marketing and Management Development (AWBMAMD) Conference, 16 - 19 July 2012, Budapest, Hungary. (Submitted)
Ong, Victor Ching Poh * and Sri Sivabalan Danapalam *, and Choy, Tuck Yun * (2012) Perceived satisfaction with sweetened condensed milk in Malaysia. In: Annual Conference on Global Economy, Business and Finance, 25 - 28 July 2012, Beijing, China. (Submitted)
Pooi, Ah Hin * and Soo, Huei Ching * (2012) A test for normality in the presence of outliers. In: ISM International Statistical Conference (1st). Proceedings, 4 - 6 Sept 2012, Dept. of Mathematics, UTM, PERSADA, Johor Bahru.
Pu, Chuan Chin * and Lim, Soo Yong * and Ooi, Pei Cheng (2012) Measurement arrangement for the estimation of path loss exponent in wireless sensor network. In: International Conference on Computing and Convergence Technology (7th), 3-5 Dec 2012, Seoul, South Korea. (Submitted)
Sangaran Kutty, Vijaya Sooria * and Lee, Ei Leen * and Goh, Sandy Su Fung * (2012) Introducing de Bono into the ESL classroom: An innovative practice to enhance presentation skills [extended abstract]. In: International Conference on Linguistics, Literature and Culture (2nd), 16 - 19 November 2012, Universiti Sains Malaysia, Pulau Pinang. (Submitted)
Saraswathy Nalatambi, * (2012) "Chem Twist" for secondary/tertiary level education. In: International Conference The Future of Education, 7 - 8 June 2012, Florence, Italy. (Submitted)
Siew, Hai-Yen and Pooi, Ah Hin * (2012) Analysis of the Wenchuan aftershock data. In: International Conference on Computer Engineering & Mathematical Sciences, 27 Aug 2012, Kuala Lumpur.
Tan, Teck-Hong * (2012) Locational, neighborhood, structural and socio-cultural attributes of housing in homeownership decisions. In: International Real Estate Symposium (IRERS) 2012: Globalization of Real Estate: Transforming and Opportunities (6th), 24-25 Apr 2012, National Institute of Valuation (INSPEN), Ministry of Finance, Malaysia. (Submitted)
Tan, Teck-Hong * (2012) Predicting homebuyers’ intentions of inhabiting eco-friendly homes: The case of a developing country. In: International Real Estate Symposium (IRERS) 2012: Globalization of Real Estate: Transforming and Opportunities (6th), 24-25 Apr 2012, National Institute of Valuation (INSPEN), Ministry of Finance, Malaysia.. (Submitted)
Wilson, Tony * (2012) Media issues and impact: From positivism to phenomenology, audience attitudes and concerns - social media and shopping malls as 'ready-to-hand'. In: Asian Media and Information Centre Annual Conference, 11 - 14 July 2012, Shah Alam. (Submitted)
Wong, Shiet Ching * and Malissa Maria Mahmud, * and Fatimah Omar, (2012) A study of spiritual leadership values in a Malaysian education institution. In: International Conference on Humanities, Society and Culture (2nd), 26 - 28 October 2012, Hong Kong. (Submitted)
Wong, Shin Pyng * (2012) Investigating L2 learners’ sociopragmatic development in online asynchronous discussion. In: International Conference on Learning (19th), 14 - 16 August 2012, London. (Submitted)
Yau, Alvin Kok-Lim * (2012) Reinforcement learning approach for centralized cognitive radio systems. In: IET International Conference on Wireless Communications and Applications (ICWCA 2012), 8-10 Oct 2012, Kuala Lumpur.
Yong, Wooi Keong * (2012) To lend or not to lend, that is the question - economic considerations for Malaysian bankers. In: Annual Summit on Business and Entreprenuerial Studies (2nd), 15 - 16 October 2012, Kuching, Sarawak.
