Items where Division is "Sunway University > Sunway University Business School > Dept. Marketing" and Year is 2017

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Number of items: 13.


Akhoundi, M. and Osman, S. and Paim, L. and Nezakati, Hossein * (2017) Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior. Malaysian Journal of Consumer and Family Economics, 20. pp. 102-130. ISSN 1511-2802

Andrews, Elizabeth * and Ong, Derek Lai Teik * and Summers, Jane and Woodside, Frances (2017) Factors influencing dietary compliance amongst Australian diabetics. In: Proceedings of the 2017 Australian and New Zealand Marketing Conference (ANZMAC), 4-6 December 2017, RMIT, Australia.


Cham, Tat Huei and Ng, Caryn Kar Yan and Lim, Yet Mee and Cheng, Boon Liat * (2017) Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia. The International Review of Retail, Distribution and Consumer Research. pp. 1-16. ISSN 0959-3969


Nikhashemi, Seyedrajab * and Valaei, Naser * and Tarofder, Arun Kumar (2017) Does brand personality and perceived product quality play a major role in mobile phone's consumers switching behaviour? Global Business Review, 18 (3). pp. 1-20. ISSN 0972-1509


Ong, Derek Lai Teik * and Tee, Sherlyn Yan Ven and Lim, Martin Yek Houng (2017) Uber-nization of transport: An investigation into the sustainability of ride-sharing applications in Malaysia. In: 1st Asia Pacific Conference: Managing Business Sustainability, Organised by Jaipuria Institute of Management, Lucknow, 20-21 October 2017, Singapore.

Ong, Derek Lai Teik * and Yang, JoAnne * (2017) Functionality and design influence on fitness fashion. In: Proceedings of the 2017 Australian and New Zealand Marketing Conference (ANZMAC), 4-6 December 2017, RMIT, Australia.


Rezaei, Sajad and Valaei, Naser * (2017) Branding in a multichannel retail environment: online stores vs. app stores and the effect of product type. Information Technology & People. 00-00. ISSN 0959-3845

Rezaei, Sajad and Valaei, Naser * (2017) Crafting experiential value via smartphone apps channel. Marketing Intelligence & Planning, 35 (5). pp. 688-702. ISSN 0263-4503

Riby, Leigh M. and Ong, Derek Lai Teik * and Nurulnadia Binti Mohamad Azmie, * and Ooi, Ee Lyn and Regina, Caroline and Yeo, Eugene Ki Wai and Massa, Jacqueline and Aquili, Luca * (2017) Impulsiveness, postprandial blood glucose, and glucoregulation affect measures of behavioral flexibility. Nutrition Research, 48. pp. 65-75. ISSN 02715317


Valaei, Naser * (2017) Organizational structure, sense making activities and SMEs’ competitiveness. VINE Journal of Information and Knowledge Management Systems, 47 (1). pp. 16-41. ISSN 2059-5891

Valaei, Naser * and Baroto, Bambang (2017) Modelling continuance intention of citizens in government Facebook page: A complementary PLS approach. Computers in Human Behavior, 73. pp. 224-237. ISSN 0747-5632

Valaei, Naser * and Nikhashemi, Seyedrajab * (2017) Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis. Journal of Fashion Marketing and Management: An International Journal, 21 (4). pp. 523-543. ISSN 1361-2026

Valaei, Naser * and Nikhashemi, Seyedrajab * and Javan, Nariman (2017) Organizational factors and process capabilities in a KM strategy: toward a unified theory. Journal of Management Development, 36 (4). pp. 560-580. ISSN 0262 1711

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