Crafting experiential value via smartphone apps channel

Rezaei, Sajad and Valaei, Naser * (2017) Crafting experiential value via smartphone apps channel. Marketing Intelligence & Planning, 35 (5). pp. 688-702. ISSN 0263-4503

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Item Type: Article
Additional Information: First author is with Chair of Marketing and Innovation, Universität Hamburg & Taylor’s Business School, Taylor’s University; 2nd author is with Sunway University Business School
Uncontrolled Keywords: Experiential value; apps channel continuance intention; apps channel satisfaction; Apps retail channel
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Q Science > QA Mathematics > QA76 Computer software
Divisions: Others > Non Sunway Academics
Sunway University > Sunway University Business School > Dept. Marketing
Depositing User: Ms. Molly Chuah
Date Deposited: 02 Nov 2017 06:27
Last Modified: 03 Jul 2019 09:19

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