Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia

Cham, Tat Huei and Ng, Caryn Kar Yan and Lim, Yet Mee and Cheng, Boon Liat * (2017) Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia. The International Review of Retail, Distribution and Consumer Research. pp. 1-16. ISSN 0959-3969

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Official URL: http://dx.doi.org/10.1080/09593969.2017.1397045


The purpose of this study is to examine the factors influencing clothing interest among Generation Y consumers in Malaysia. Brand image, word of mouth, self-concept, perceived quality, and need for uniqueness were hypothesized to be related with clothing interest, which in turn, was deemed to be related with purchase intention. The interaction effect of price consciousness on the relationship between clothing interest and purchase intention was also examined in this study. Self-administered questionnaires were used to collect data from a total of 300 respondents from Malaysia to test the hypothesized relationships. Results showed that need for uniqueness, self-concept, brand image, word of mouth, and perceived quality are significant predictors of clothing interest among the Generation Y consumers in Malaysia and price consciousness moderated the relationship between their clothing interests and purchase intention. The practical implications of the research findings were discussed.

Item Type: Article
Uncontrolled Keywords: Brand Image, Clothing Interest, Generation Y, Need for uniqueness; perceived quality; price consciousness; purchase intention; self-concept; word of mouth
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Sunway University > Sunway University Business School > Dept. Marketing
Depositing User: Dr Janaki Sinnasamy
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Date Deposited: 29 Dec 2017 00:47
Last Modified: 31 May 2019 04:45
URI: http://eprints.sunway.edu.my/id/eprint/721

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