Items where Division is "Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing]" and Year is 2015

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Cheng, Boon Liat * (2015) Perceived justice in service Recovery and customer satisfaction: Evidence from the Malaysian Hotel Industry. International Journal of Advances in Management and Economics, 4 (5). pp. 7-13. ISSN 2278-3369

Cheng, Boon Liat * and Lew, K. C. (2015) Antecedents of customer loyalty in the Malaysian hotel industry. International Journal for Innovation Education and Research, 3 (8). pp. 97-109. ISSN 2411-3123

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Esmaeilzadeh, Pouyan and Sambasivan, Murali and Kumar, Naresh and Nezakati, Hossein * (2015) Adoption of clinical decision support systems in a developing country: Antecedents and outcomes of physician’s threat to perceived professional autonomy. International Journal of Medical Informatics, 84 (8). pp. 548-560. ISSN 1386-5056

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Fatin, Norain Osman and Siti, Rahayu Hussin and Haslinda, Hashim and Nezakati, Hossein * and Yuhanis, Abdul Aziz and Raja Nerina, Raja Yusof (2015) The influences of family needs in travel decision making over family life cycles. In: Global management literature. University Putra Malaysia Press, Malaysia, pp. 102-111. ISBN 9789673445127

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Moghadas, Shayesteh and Nezakati, Hossein * and Yuhanis, Binti Abdul (2015) An overview of effective factors on consumer behavior intentions toward choosing environmental friendly hotels in Malaysia. In: 3rd International Conference on Computational and Social Sciences (ICCSS), 25-27 August 2015, Johor, Malaysia.

Moghadas, Shayesteh and Nezakati, Hossein * and Yuhanis, Binti Aziz (2015) Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study". In: Trends in hospitality and tourism. University Putra Malaysia Press, Malaysia, pp. 63-73. ISBN 9789673445165

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Nezakati, Hossein * and Asra, Amidi and Yusmadi, Yah Jusoh and Shayesteh, Moghadas and Yuhanis, Abdul Aziz and Roghayeh, Sohrabinezhadtalemi (2015) Review of social media potential on knowledge sharing and collaboration in tourism industry. Procedia - Social and Behavioral Sciences,, 172. pp. 120-125. ISSN 1877-0428

Nezakati, Hossein * and Sharifirad, Kourosh (2015) Marketing of innovation in turbulent market: introduction of an ambidextrous marketing innovation paradigm. In: 10th International Scientific, Conference on Economic and Social Development, 25 September 2015, Miami Florida USA.

Nezakati, Hossein * and Shayesteh, Moghadas and Yuhans, Abdul Aziz and Asra, Aimidi and Roghayeh, Sohrabinezhadtalemi and Yusmadi, Yah Jusoh (2015) Effect of behavioural intention toward choosing green hotels in Malaysia - Preliminary study. Procedia - Social and Behavioral Sciences,, 172. pp. 57-62. ISSN 1877-0428

Nezakati, Hossein * and Yuhanis, Abdul Aziz and Dahlia, Zawawi (2015) The relationship between quality dimensions, tourist satisfaction and behavioral intentions in Malaysian food context: moderating role of destination image. In: 7th International Conference on Economics and Social Sciences, 16-17 May 2015, Penang, Malaysia.

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Ong, Derek Lai Teik * (2015) Enhancing the experience of needs satisfaction through service engagement: A case of commercial fitness centers in Malaysia. Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 25 (2). pp. 109-121. ISSN 2163-9159

Ong, Derek Lai Teik * and Chiang, Terrance Tong Seng * and Pung, Amanda Xin-Yi (2015) To buy or to lie: Determinants of purchase intention of counterfeit fashion in Malaysia. Journal of International Conference on Marketing and Business Development, 1 (1). pp. 49-56. ISSN 2344-5130

Ong, Derek Lai Teik * and Gan, Yi Hao * and Juniaty, Iva * and Wong, Joseanne Lirn Jhet * and Ling, Ai Rick * and Subashini a/p Gullantheivello, * (2015) Investigation of mall atmosphere in experiential shopping during holiday season: A case of Malaysian Shopping Malls. International Review of Business Research Papers, 11 (1). pp. 133-146. ISSN 1837-5685

Ong, Derek Lai Teik * and Koay, Kian Yeik * (2015) Moderating effect of gender on factors influencing generation-y’s purchasing intention within the toy industry in Malaysia. Journal of Management and World Business Research, 12 (1). pp. 16-30. ISSN 1449-2179

Ong, Zu Qian * and Ong, Derek Lai Teik * (2015) The impact of celebrity credibility on consumer’s purchase intention toward the footwear industry in Malaysia: The mediating effect of attitude toward advertisement. Information Management and Business Review, 7 (4). pp. 55-63. ISSN 2220-3796

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Soo, Shen Hin and Tan, Madeline Tanamal Ka Yen and Ho, Ju Yi and Low, Wen Ling and Maryam Muhammad Yahya, and Ho, Jessica Sze Yin * (2015) Consumer personality, privacy concerns and usage of location-based services (LBS). Journal of Economics, Business and Management, 3 (10). p. 961. ISSN 2301-3567 (Submitted)

Sung, P. N. and Cheng, Boon Liat * (2015) Exploring the impact of relationship marketing upon customer satisfaction and customer loyalty in Malaysian banking industry. International Journal of Management and Applied Science, 1 (8). p. 80. ISSN 2394-7926