Effect of behavioural intention toward choosing green hotels in Malaysia - Preliminary study

Nezakati, Hossein * and Shayesteh, Moghadas and Yuhans, Abdul Aziz and Asra, Aimidi and Roghayeh, Sohrabinezhadtalemi and Yusmadi, Yah Jusoh (2015) Effect of behavioural intention toward choosing green hotels in Malaysia - Preliminary study. Procedia - Social and Behavioral Sciences,, 172. pp. 57-62. ISSN 1877-0428

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Official URL: https://doi.org/10.1016/j.sbspro.2015.01.335


Based on Economic transformation programme of Malaysia Tourism and hospitality are one of the significant factors which effect on economy for achieving the vision of Malaysia 2020. In other hand, Rapid growths of these industries have effect on environment. This research tries to propose a new model by merging Theory Reasoned Action and Theory Planned Behaviour models which are implemented in achieving intention of consumer behaviour toward choosing Green hotels in Malaysia. Findings of this research will help the marketing policy makers and hotel managers to attract positional tourists who will visit Green hotels in Malaysia.

Item Type: Article
Uncontrolled Keywords: green behavior; green hotels; tourist intention; behavioral intention
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G 154.9 Tourism
Divisions: Others > Non Sunway Academics
Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing]
Depositing User: Ms Yong Yee Chan
Related URLs:
Date Deposited: 26 Apr 2022 08:12
Last Modified: 26 Apr 2022 08:12
URI: http://eprints.sunway.edu.my/id/eprint/2030

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