Items where Division is "Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing]" and Year is 2014

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Cheng, Boon Liat * (2014) The Impact of service innovation on tourist satisfaction: Evidence from the Malaysian tourism industry. Global Journal of Business and Social Science Review, 2 (3). pp. 93-106. ISSN 2289-8506

Cheng, Boon Liat * and Yee, S. W. (2014) Factors influencing consumers’ online purchase intention: A Study among University students in Malaysia. International Journal of Liberal Arts and Social Science, 2 (8). pp. 121-133. ISSN 2307-924X

Chin, Anthony T. H. and Ong, Derek Lai Teik * (2014) Airport revenue management: does airport size matter? Academy of World Business, Marketing and Management Development Conference Proceedings, 6 (1). pp. 132-143.

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Gan, Chin Chuan * and Ding, Hooi Ting (2014) Pre-purchase behaviour: Is there a cognitive dissonance? Australian Journal of Basic & Applied Sciences, 8 (5). pp. 35-40. ISSN 1991-8178 (Submitted)

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Hamimah, Hassan and Nezakati, Hossein * (2014) Introduction and overview. In: Selected issues in hospitality and tourism sustainability. University Putra Malaysia Press, Malaysia, pp. 1-8. ISBN 9789673444304

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Izyan Hizza, H. L. and Cheng, Boon Liat * (2014) Factors influencing customer satisfaction and E-­Loyalty: Online shopping environment among the young adults. Management Dynamics in the Knowledge Economy, 2 (3). pp. 462-471. ISSN 2392-8042

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Nezakati, Hossein * and Hosseinpour, Masoumeh (2014) Green products purchasing among Malaysian consumers (Preliminary study). In: International Conference on Business Strategy and Social Sciences, 16-17 August 2014, Kuala Lumpur, Malaysia.

Nezakati, Hossein * and Hosseinpour, Masoumeh (2014) Green tourism practices in Malaysia. In: Selected issues in hospitality and tourism sustainability. University Putra Malaysia Press, Malaysia, pp. 24-36. ISBN 9789673444304

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Ong, Derek Lai Teik * (2014) Need analysis and the role of engagement of commercial fitness centers in Malaysia. In: 2014 Global Marketing Conference Proceedings. Global Alliance of Marketing & Management Associations, Dept. of Business Administration, Changwon National University, Gyeongnam, Republic of Korea, pp. 1798-1809.

Ong, Derek Lai Teik * and Gan, Yi Hao * and Juniaty, Iva * and Wong, Joseanne Lirn Jhet * and Ling, Ai Rick * and Subashini a/p Gullantheivello, * (2014) Effects of mall atmosphere towards consumer behaviour during Christmas. In: 6th Asia-Pacific Business Research Conference, 19 - 20 May 2014, Seoul.

Ong, Derek Lai Teik * and Koay, Kian Yeik * and Chuah, Siew Lin * and Yap, Sook Yee * (2014) An exploratory study of the factors influencing Generation-Y's purchasing intention within the toy industry in Malaysia. Academy of World Business, Marketing and Management Development Conference Proceedings, 6 (1). pp. 176-188.

Ong, Derek Lai Teik * and Ong, Victor Ching Poh * and Ho, Ooi Tim * and Liew, Chiu Limn * and Liew, Wei Chyi * (2014) Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action. Journal of Business and Policy Research, 9 (1). pp. 207-218. ISSN 1449-387X (Print); 1838-3742 (Online)

Osman, F.N. and Hashim, H. and Nezakati, Hossein * and Hussin, S.R. and Aziz, Y.A. and Raja-Yusof, R.N. (2014) A review of family influences on travel decision making. In: 2nd International Hospitality and Tourism Conference, 2 - 4 September 2014, Penang.

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Roghayeh, Sohrabinezhadtalemi and Nezakati, Hossein * and Yuhanis, Abdul Aziz (2014) Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction. In: Selected issues in hospitality and tourism sustainability. University Putra Malaysia Press, Malaysia, pp. 55-69. ISBN 9789673444304

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Wee, Vincent Eng Kim * and Wee, Vivien Mui Eik * (2014) Evaluating the effectiveness of website branding for institutions of higher learning in the Klang Valley. Sunway Academic Journal, 10. pp. 22-35. ISSN 1823-500X

Wilson, Tony * and Choy, Tuck Yun * and Tan, Teck-Hong * (2014) Being as becoming: Play as a core concept in consumer-marketing studies. In: Edinburgh University Business School Conference, 9 - 11 April 2014, Edinburgh?. (Submitted)

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Yap, C. S. and Cheng, Boon Liat * and Choe, K. L. (2014) Web 2.0 as a tool for market intelligence acquisition in the Malaysian hotel industry. Information Research: an international electronic journal, 19 (4). ISSN 1368-1613