Items where Division is "Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing]" and Year is 2019

Article

Ahmad, A. and Izian Idris, * and Moy, Regina Li Jing (2019) The effects of self-esteem and influence of friends via social media on body image amongst children. International Journal of Financial Research, 10 (5). ISSN 1923-4031

Arman, Ahmad and Izian Idris, * and Mason, C. and Chow, Shenn Kuan * (2019) The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers. International Journal of Financial Research, 10 (5). ISSN 1923-4031

Cheng, Boon Liat * and Cham, Tat Huei and Dent, Michael M * and Lee, T. H. (2019) Service innovation: Building a sustainable competitive advantage in higher education. International Journal of Services, Economics and Management, 10 (4). p. 289. ISSN 1753-0822

Cheng, Boon Liat * and Enriquez, B. B. and Thomborrow, T. and Mansori, Shaheen (2019) Application of the theory on planned behaviour to green hotel visit intention: An extension of self-identity. JMAP: Journal of Marketing Advances and Practices, 1 (1). pp. 1-21. ISSN 2682-8170

Cheng, Boon Liat * and Gan, Chin Chuan * and Imrie, Brian C. and Shaheen, M. (2019) Service recovery, customer satisfaction and customer loyalty: Evidence from Malaysia’s hotel industry. International Journal of Quality and Service Sciences, 11 (2). pp. 187-203. ISSN 1756-669x

Lim, Yet Mee and Cheng, Boon Liat * and Cham, Tat Huei and Ng, Caryn Kar Yan and Tan, J. X. (2019) Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers. JMAP: Journal of Marketing Advances and Practices, 1 (2). pp. 11-24. ISSN 2682-8170

Sadrolhosseini, A. R. and Suraya A. R., and Suhadi S., and Nezakati, Hossein * (2019) Laser ablation synthesis of gold nanoparticle to enhance the fluorescence properties of graphene quantum dot. Journal of Laser Applications, 31. ISSN 1938 1387

Soon, Jan Jan and Lee, Angela Siew Hoong * and Lim, Eam Lim and Izian Idris, * and Eng, William Yong Keong * (2019) Cubicles or corner offices? Effects of academic performance on university graduates’ employment likelihood and salary. Studies in Higher Education, 45 (6). pp. 1233-1248. ISSN 0307-5079