Service innovation: Building a sustainable competitive advantage in higher education

Cheng, Boon Liat * and Cham, Tat Huei and Dent, Michael M * and Lee, T. H. (2019) Service innovation: Building a sustainable competitive advantage in higher education. International Journal of Services, Economics and Management, 10 (4). p. 289. ISSN 1753-0822

Full text not available from this repository. (Request a copy)
Official URL:


The increasing pace of globalisation requires organisations to be innovative in their service provision to remain competitive in their industry. Higher education is one of the examples. Service innovation plays a critical role in helping universities to sustain their operations and gain a competitive edge. Therefore, the study examines the impact of service innovation on student satisfaction, and the extent to which this level of satisfaction can be translated to perceived institutional image and loyalty. The mediation effect of the institutional image is also addressed. Data was collected from 400 respondents and were analysed using structural equation modelling. All factors in service innovation (i.e., product, process, organisational and marketing innovations) have a significant effect on student satisfaction, which positively relates to perceived institutional image and loyalty. Institutional image also mediates the relationship between student satisfaction and loyalty. Implications of the findings and limitations of the study are then discussed.

Item Type: Article
Uncontrolled Keywords: service innovation; satisfaction; image; loyalty; consumer behaviour; higher education
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: Others > Non Sunway Academics
Sunway University > Sunway University Business School > Dept. Marketing
Depositing User: Dr Janaki Sinnasamy
Related URLs:
Date Deposited: 18 Oct 2021 04:08
Last Modified: 18 Oct 2021 04:08

Actions (login required)

View Item View Item