Items where Division is "Sunway University > Sunway University Business School > Dept. Marketing" and Year is 2013

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Number of items: 14.

Esmaeilzadeh, Pouyan and Sambasivan, Murali and Kumar, Naresh and Nezakati, Hossein * (2013) A study of identify motives of clinical IT adoption among physicians in Malaysia. In: Allied Academies International Conference, 27-30 March 2013, New Orleans, Louisiana.

Imrie, Brian C. * (2013) The influence of social capital on service quality evaluation. Management Decision, 51 (4). pp. 871-889. ISSN 0025-1747 (Submitted)

Keshavarz, Yousef and Nezakati, Hossein * (2013) The effects of Malaysian hotels services on customer loyalty. In: 4th International Conference on Education and Information Management (ICEIM 2013), 21-22 December 2013, Penang, Malaysia.

Nezakati, Hossein * and Keshavarz, Yousef (2013) A case study of domestic tourism - Malaysia evidence focusing on the role of transportation. In: Domestic tourism in Asia and the Pacific. World Tourism Organization (UNWTO), Spain, pp. 350-357. ISBN 9789284414826

Nezakati, Hossein * and Noor, Azman Ali and Leong, Sze Mun (2013) '4As' effect on TADI in Malaysia hand phone industry. In: International Conference on Ubiquitous Information Management and Communication (ICUIMC), 17-19 January 2013, Kota Kinabalu, Malaysia.

Nezakati, Hossein * and Noor, Azman Ali and Sayedyousef, Sheikh Abou Masoudi (2013) Preliminary study of market value coverage influence on hand phone market diffusion, moderated by classified generation - Malaysia evidence. In: Global Conference n Business and Economics Research, 18-20 October 2013, MINES Resort City, Selangor, Malaysia.

Nezakati, Hossein * and Raja Nerina, Raja Yusof and Tor, Ee Sang (2013) Oishi: How to sustain a promising business. In: Business management: cases in Malaysia: Instructor's guide. University Putra Malaysia Press, Malaysia, pp. 1-16. ISBN 9789673443710

Nezakati, Hossein * and Raja Nerina, Raja Yusof and Tor, Ee Sang (2013) Oishi: how to sustain a promising business. In: Business management Cases in Malaysia. University Putra Malaysia Press, Malaysia, pp. 10-21. ISBN 9789673443673

Nezakati, Hossein * and Yuhanis, Abdul Aziz and Dahlia, Zawawi and Roghayeh, Sohrabinezhadtalemi (2013) Preliminary study of 4A marketing mix impacts on tourists' satisfaction (Malaysian Food). In: Global Conference n Business and Economics Research, 18-20 October 2013, MINES Resort City, Selangor, Malaysia. (In Press)

Ong, Derek Lai Teik * and Ahmad Khairul Ariffin bin Kamaruddin, * and Bulathsinghalage, Channaka Nadira * and Seneviratne, Luke Aaron (2013) The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: The case of Malaysian undergraduate. Journal of Marketing Research & Case Studies, 2013. pp. 1-15. ISSN 2165-7009

Ong, Derek Lai Teik * and Ahmad Khairul Ariffin bin Kamaruddin, * and Bulathsinghalage, Channaka Nadira * and Seneviratne, Luke Aaron (2013) The purchase intention of Malaysian undergraduate students in regards to counterfeit luxury goods and its relationship with materialistic and ethical values. In: IBIMA Conference on Entrepreneurship Vision 2020: Innovation, Real Estate Investment, Development Sustainability, and Economic Growth (20th), 25 - 26 March 2013, Kuala Lumpur. (Submitted)

Ong, Derek Lai Teik * and Al-Mashoor, Sharifah Ameera * and Siew, Weng Chung * and Ng, Qing Song * (2013) A study of Malaysian accounting education in higher-learning institutions: Is Malaysia preparing undergraduates for a tsunami of fraud? In: World Academy of Researchers, Educators, and Scholars in Business, Social Sciences, Humanities and Education Conference, 22 - 25 July 2013, Cape Town, South Africa.

Ong, Derek Lai Teik * and Chan, Yuen Yeng * and Cho, Wai Hong * and Koh, Tse Young * (2013) Motivation of learning: An assessment of the practicality and effectiveness of gamification within a tertiary education system in Malaysia. In: World Academy of Researchers, Educators, and Scholars in Business, Social Sciences, Humanities and Education Conference, 22 - 25 July 2013, Cape Town, South Africa.

Yap, M. F. and Cheng, Boon Liat * (2013) Factors affecting consumer’s continuance online purchase intention in Malaysia. Global Journal of Business and Social Science Review, 1 (2). pp. 162-174. ISSN 2289-8506

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