Motivation of learning: An assessment of the practicality and effectiveness of gamification within a tertiary education system in Malaysia.

Ong, Derek Lai Teik * and Chan, Yuen Yeng * and Cho, Wai Hong * and Koh, Tse Young * (2013) Motivation of learning: An assessment of the practicality and effectiveness of gamification within a tertiary education system in Malaysia. In: World Academy of Researchers, Educators, and Scholars in Business, Social Sciences, Humanities and Education Conference, 22 - 25 July 2013, Cape Town, South Africa.

[img]
Preview
Text
Derek Ong Lai Teik - Motivation of Learning an Assesment of Practicallity.pdf - Published Version

Download (116Kb) | Preview

Abstract

In light of the many criticisms about the Malaysian education system unable to stimulate intrinsic academic motivation among students, this research paper aims to address this issue by assessing the practicality and effectiveness of implementing gamification within education as a viable solution. To do so, the variable factors that determine the effectiveness of gamification need to be identified. Through extensive journal research, the two main factors were identified as past gaming experience (PGE) influenced by intrinsic gaming motivation and personality/learning styles. Through a total of 186 surveys collected, it is found that university students’ perceived effectiveness of gamification is largely independent of past gaming experience and personality/learning styles, except for reducing academic amotivation and stimulating intrinsic motivation. Despite unable to find a suitable model to explain the factors of an effective gamified education, this paper has met its objectives by confirming the fact that gamification does in fact help to tackle the academic motivational problem Malaysia’s education system is currently facing. Furthermore, backed with a mild positive general response from students, it shows that gamification, being independent of past gaming experience and personality/learning style is practical and effective among all students when applied in Malaysia.

Item Type: Conference or Workshop Item (Paper)
Additional Information: In association with the Academy of World Finance, Banking, Management and IT
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: Sunway University > Sunway University Business School > Dept. Marketing
Depositing User: Ms. Molly Chuah
Date Deposited: 05 Jan 2014 11:28
Last Modified: 05 Jan 2014 11:28
URI: http://eprints.sunway.edu.my/id/eprint/185

Actions (login required)

View Item View Item