Items where Division is "Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing]" and Year is 2012

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Ho, Jessica Sze Yin * and Ong, Derek Lai Teik * and Wang, Pheik Ing * and Tay, Grace Tsu Phing * and New, Chye Peng * (2012) Global versus local brand: perceived quality and status-seeking motivation in the automobile industry. In: Asia-Pacific Business Research Conference, 13 - 14 Feb 2012, Kuala Lumpur. (Submitted)

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Kat, Mui Ling * and Imrie, Brian C. * (2012) Customer loyalty in financial services from a service-dominant logic perspective. In: Consumer Behavior and Marketing: New Approaches in Consumer Research and Prospects Conference, 24 - 25 Sept 2012, Taylor's University, Subang Jaya, Selangor, . (Submitted)

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Nezakati, Hossein * and Akhoundi, Maryam (2012) Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study). In: 2nd International Conference on Education and Information Management (ICEIM-2012), 21-22 December 2012, Penang, Malaysia.

Nezakati, Hossein * and Azmir, Osman and Mazuki, Abdullah @ Muhammad and Mimi, Liana Abu and Asgari, Omid (2012) Determinants of customer-based brand equity: evidence from CIMB. In: Contemporary issues in management and marketing. McGraw Hill Education, Malaysia, pp. 155-165. ISBN 9789675771439

Nezakati, Hossein * and Keshavarz, Yousef (2012) To explore hotel service factors effect on increasing tourist loyalty - Malaysia evidence (Preliminary study). In: 2nd International Conference on Education and Information Management (ICEIM-2012), 21-22 December 2012, Penang, Malaysia.

Nezakati, Hossein * and Rozita, Sedek (2012) Changing the perception of the call centre industry. In: Business practices in Malaysia. McGraw Hill Education, Malaysia, pp. 106-120. ISBN 9789675771521

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Ong, Derek Lai Teik * and Ho, Jessica Sze Yin * (2012) Strategic understanding of Malaysian online customers’ service quality preference through demographic customer profiling and e-product bundling. In: Academy of World Business, Marketing and Management Development (AWBMAMD) Conference, 16 - 19 July 2012, Budapest, Hungary. (Submitted)

Ong, Derek Lai Teik * and Tan, Madeline Su Lin * and Andrews, Elizabeth * (2012) A study of customer retention and churn rate management through data mining and customer profiling of Malaysian mobile user. In: Academy of World Business, Marketing and Management Development (AWBMAMD) Conference, 16 - 19 July 2012, Budapest, Hungary. (Submitted)

Ong, Victor Ching Poh * and Sri Sivabalan Danapalam *, and Choy, Tuck Yun * (2012) Perceived satisfaction with sweetened condensed milk in Malaysia. In: Annual Conference on Global Economy, Business and Finance, 25 - 28 July 2012, Beijing, China. (Submitted)

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Sambasivan, Murali and Esmaeilzadeh, Pouyan and Kumar, Naresh and Nezakati, Hossein * (2012) Intention to adopt clinical decision support systems in a developing country: effect of Physician’s perceived professional autonomy, involvement and belief: a cross-sectional study. BMC Medical Informatics & Decision Making, 12 (142). ISSN 1472-6947

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Wilson, Tony * (2012) Media issues and impact: From positivism to phenomenology, audience attitudes and concerns - social media and shopping malls as 'ready-to-hand'. In: Asian Media and Information Centre Annual Conference, 11 - 14 July 2012, Shah Alam. (Submitted)