Supramaniam, Sivakumari * and Gaur, Sanjaya S. * and Izian Idris, * and Cheng, Boon Liat * (2018) COO effect: business opportunities for Middle Eastern entrepreneurs. Management Decision, 56 (1). pp. 105-124. ISSN 0025-1747
Full text not available from this repository.Abstract
The purpose of this paper is to identify the potential business opportunities for Middle Eastern entrepreneurs by understanding the Malaysian Muslim’s ways of experiencing and realising value of products originating from Middle Eastern countries.Phenomenography approach has been used to identify the variations among the Muslim consumers’ ways of experiencing Middle Eastern products.The authors reported that Muslim consumers considered the country of origin as an important cue that affects their knowing, understanding, judging and acting on products originating from Middle Eastern countries.Understanding developed from the Malaysian Muslim consumers enabled authors to suggest business opportunities for Middle Eastern entrepreneurs to enter and expand their operations in other leading Islamic countries
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | phenomenography; business opportunity; country of origin effect; experiencing; Middle Eastern entrepreneurs; realizing |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing] |
| Depositing User: | Dr Janaki Sinnasamy |
| Related URLs: | |
| Date Deposited: | 03 Jan 2018 09:54 |
| Last Modified: | 31 May 2019 04:48 |
| URI: | http://eprints.sunway.edu.my/id/eprint/731 |
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