Customers' online channel switching behavior: the moderating role of switching cost

Pourabedin, Zahra and Yeoh, Sok Foon * and Chatterjee, Rajat Subhra and Ho, Jessica Sze Yin * (2016) Customers' online channel switching behavior: the moderating role of switching cost. Information, 19 (7B). pp. 2961-2970. ISSN 1343-4500

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Item Type: Article
Additional Information: First and 3rd authors are with Dept. Marketing, Faculty of Business and Information Science; UCSI University; 2nd and 4th authors are with Sunway University Business School;
Uncontrolled Keywords: mobile application; mobile marketing; channel switching; switching cost; retail industry
Subjects: H Social Sciences > HF Commerce
Divisions: Others > Non Sunway Academics
Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing]
Depositing User: Ms. Molly Chuah
Related URLs:
Date Deposited: 30 Oct 2017 06:50
Last Modified: 25 Apr 2019 07:18
URI: http://eprints.sunway.edu.my/id/eprint/637

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