Value co-creation research in tourism and hospitality management: a systematic literature review

John, Surej and Sivakumari, Supramaniam * (2024) Value co-creation research in tourism and hospitality management: a systematic literature review. Journal of Hospitality and Tourism Management, 58. pp. 96-114. ISSN 1447-6770

Preview

Text Sivakumari Supramaniam_Value co creation research in tourissm and hospitality management.pdf - Published Version Available under License Creative Commons Attribution Non-commercial. Download (6MB) | Preview

Abstract

The sustainable growth of the tourism industry is attributed to the involvement of tourists in the process of value co-creation. This research aims to systematically review the existing literature on value co-creation practices in tourism and conduct a comprehensive analysis of this research area. The paper synthesizes past studies on value co-creation in tourism, encompassing theories, context, methods, and characteristics, to analyze the progress made in value co-creation research over the past two decades. Furthermore, this study investigates the role of value co-creation as an antecedent, mediator, and control variable, as well as its outcomes in the context of tourism management. The findings of the study propose an integrated framework for tourism value co-creation. Additionally, the study identifies key themes present in the current literature on value co-creation and highlights overlooked areas, suggesting new research directions to advance this field. The theoretical and practical implications of the study are also discussed.

Actions (login required)

View Item