Asgari, Omid and Nezakati, Hossein * (2011) OCB and OCB lead to CB2E. In: 2nd International Multi-Conference on Complexity, Informatics and Cybernetics (IMICIC), 27-30 March 2011, Florida, USA.
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Official URL: https://www.academia.edu/3613498/OCB_and_CCB_Lead_...
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | customer citizenship behavior; customer based brand equity; organization citizenship behavior; marketing golden triangles; MGT |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Others > Non Sunway Academics Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing] |
| Depositing User: | Ms Yong Yee Chan |
| Related URLs: | |
| Date Deposited: | 27 Apr 2022 02:13 |
| Last Modified: | 27 Apr 2022 02:13 |
| URI: | http://eprints.sunway.edu.my/id/eprint/2042 |
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