Moghadas, Shayesteh and Nezakati, Hossein * and Yuhanis, Binti Abdul (2015) An overview of effective factors on consumer behavior intentions toward choosing environmental friendly hotels in Malaysia. In: 3rd International Conference on Computational and Social Sciences (ICCSS), 25-27 August 2015, Johor, Malaysia.
Full text not available from this repository. (Request a copy)Abstract
Concerns related to the environment are evident in the increasingly ecologically aware marketplace. One the competititive advantages of hotels is a green management as long as the increasingly concerns about the environmental issue and playing an importamt role in this industry .In Malaysia one of the important factors has effect on economy and also helping to achieving the plan of 2020 is increasing the number of tourists. This study is reviewing the factors which influence on consumer attitudes and behavior intentions based on Theory of Planned Behavior (TPB) and also marketing mix tools toward choosing green practices in lodging industry focused on green hotels in Malaysia. The research methodology is based on secondary data and the purpose of that is trying to understand TPB factors and marketing mix in hospitality sector focused on environmental friendly hotels in Malaysia. Findings of this study contribute to researchers, hotel managers and policy makers in tourism industry especially in environmental friendly hotels in Malaysia. Keywords: Environmental Friendly Hotel, Green practice, Consumer Behavior Intention
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | environmental friendly hotel; green practice; consumer behavior intention |
| Subjects: | H Social Sciences > HF Commerce G Geography. Anthropology. Recreation > G Geography (General) > G 154.9 Tourism |
| Divisions: | Others > Non Sunway Academics Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing] |
| Depositing User: | Ms Yong Yee Chan |
| Related URLs: | |
| Date Deposited: | 26 Apr 2022 07:49 |
| Last Modified: | 26 Apr 2022 07:49 |
| URI: | http://eprints.sunway.edu.my/id/eprint/2027 |
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