Items where Division is "Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing]" and Year is 2021

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Amrul, A. M. A. and Meenatharisni, S. and Sarker, Moniruzzaman * (2021) Does patient empowerment matter in building loyalty? International Journal of Consumer Studies. ISSN 1470-6423

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Chaichi, Kamelia * and Leong, Mei Kei * and Phongpanichanan, C and Nezakati, Hossein * and Hairani, M. N. & * (2021) Proposing an inclusive model of travellers' visit intention and time perspective revisit intention. Journal of Positive Psychology and Wellbeing, 5 (3). pp. 253-263. ISSN 2587-0130

Cham, Tat Huei and Cheng, Boon Liat * and Low, M. P. and Cheok, Jason * (2021) Brand image as the competitive edge for hospitals in medical tourism. European Business Review, 33 (1). ISSN 0955-534X

Cheng, Boon Liat * and Mansori, Shaheen and Cham, Tat Huei and Dent, Michael M * and Yusman, Y. (2021) Building sustainable relationships: Service innovation at the pinnacle of touristic achievement. Asian Journal of Business Research, 11 (1). ISSN 2463-4522

Cheung, M. L. and Leung, Wilson K.S. and Cheah, J. H. and Koay, Kian Yeik * and Hsu, Bryan C. Y. (2021) Key tea beverage values driving tourists’ memorable experiences: an empirical study in Hong Kong-style café memorable experience. International Journal of Culture, Tourism and Hospitality Research, 15 (3). pp. 355-370. ISSN 1750-6182

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Fam, K. S. and Cheng, Boon Liat * and Cham, Tat Huei and Tan, C. Y. (2021) The role of cultural differences in customer retention: Evidence from the high-contact service industry. Journal of Hospitality & Tourism Research. ISSN 1096-3480

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Izian, Idris* and Wong, Mikkay Ei Leen* and Ng, Shu Yee* (2021) The influence of green features on consumer reception in creating sustainable shopping centers. In: 3rd International Tourism Retail and Service Management Conference (TRMC) 2021, 12-13 October 2021, Sunway University, Sunway City, Selangor.

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Keshavarz, Y. and Ansari, Z. and Nezakati, Hossein * (2021) Developing a new model of service quality in hotels during infection disease outbreak (case study Covid-19). In: 3rd International Tourism Retail and Service Management Conference (TRMC) 2021, 12-13 October 2021, Sunway University, Sunway City, Selangor.

Koay, Kian Yeik * and Ong, Derek Lai Teik * and Khoo, Kim Leng * and Yeoh, Hui Jing * (2021) Perceived social media marketing activities and consumer-based brand equity. Asia Pacific Journal of Marketing and Logistics, 33 (1). pp. 53-72. ISSN 1355-5855

Koay, Kian Yeik * and Teoh, C. W. and Soh, Patrick C. H. (2021) Instagram influencer marketing: Perceived social media marketing activities and online impulse buying. First Monday, 26 (9). ISSN 1396-0466

Kong, S. M. and Rajendran, M. and Chan, Josephine I. L. and Nezakati, Hossein * and Joshi, J. P. (2021) Retaining human capital: a danger zone for METAL STAR. Emerald Emerging Markets Case Studies, 11 (1). pp. 1-33. ISSN 2045-0621

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Loh, E. G. Y. * and Stephenson, M. L. * and Nezakati, H. * (2021) Constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context. Journal of Marketing Management and Consumer Behavior, 3 (2). pp. 17-34. ISSN 2371-3615

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Mohammadi, A. and Saeedikondori, A. and Nezakati, Hossein * and Sabermajidi, N. and Amer, H. J. (2021) An investigation on cloud computing adoption within information technology companies. In: Handbook of Research on Future Opportunities for Technology Management Education. IGI Global, Pennsylvania, USA, pp. 266-287. ISBN 9781799883272

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Nikhashemi, S. R. and Knight, H. H. and Khaldoon, N. and Cheng, Boon Liat * (2021) Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps. Journal of Retailing and Consumer Services, 60. p. 102464. ISSN 0969-6989

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Poon, W. C. and Koay, Kian Yeik * (2021) Hong Kong protests and tourism: Modelling tourist trust on revisit intention. Journal of Vacation Marketing, 27 (2). pp. 217-234. ISSN 1356-7667

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Sadrolhosseini, A. R. and Beygisangchin, M. and Shafie, S. and Rashid, S. A. and Nezakati, Hossein * (2021) Laser ablated titanium oxide nanoparticles in carbon quantum dots solution for detection of sugar using fluorescence spectroscopy. Materials Research Express, 8 (10). p. 105003. ISSN 2053-1591

Sarker, Moniruzzaman and Mohd-Any, A. A. and Yusniza, K. (2021) Validating a consumer-based service brand equity (CBSBE) model in the airline industry. Journal of Retailing and Consumer Services, 59. p. 102354. ISSN 0969-6989

Sarker, Moniruzzaman * and Nafisa, K. and Wong, Brian K. M. and Moghavvemi, S. (2021) Conceptualizing essential components affecting health tourism satisfaction in Asia: Does context matter? Journal of Quality Assurance in Hospitality & Tourism. pp. 1-29. ISSN 1528-008X

Siti Munerah, A. K. * and Koay, Kian Yeik * and Seethaletchumy, T. (2021) Factors influencing non-green consumers’ purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach. Journal of Cleaner Production, 280 (1). p. 124192. ISSN 0959-6526

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Vijaya Malar, V. A. * and Ng, S. C. and Sivakumari, S. * and Tan, Ai Ling * (2021) Culture of health: Paving the way for an inclusive post - pandemic tourism agenda. In: International Tourism and Retail Service Management Conference 2021, 12-13 October 2021, Sunway University.