Items where Division is "Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing]" and Year is 2011

Conference or Workshop Item

Asgari, Omid and Nezakati, Hossein * (2011) OCB and OCB lead to CB2E. In: 2nd International Multi-Conference on Complexity, Informatics and Cybernetics (IMICIC), 27-30 March 2011, Florida, USA.

Esmaeilzadeh, Pouyan and Sambasivan, Murali and Kumar, Naresh and Nezakati, Hossein * (2011) Acceptance of clinical IT in a hospital from a knowledge sharing perspective. In: International Conference on Industrial Technology Economics (ICITE 2011), 17-19 June 2011, Mines Wellness Hotel, Kuala Lumpur, Malaysia.

Nezakati, Hossein * and Chin, Sock Khim and Asgari, Omid (2011) The determinants of decision-making in the purchased of working women's clothing in Malaysia. In: International Conference on Sociality and Economics Development (ICSEP 2011), 17-19 June 2011, Mines Wellness Hotel, Kuala Lumpur, Malaysia.

Nezakati, Hossein * and Onn, Kok Kem and Omid, Asgari (2011) Do consumer based-factors influence consumer buying behavior in automotive industry? (Malaysia evidence). In: International Conference on Industrial Technology Economics (ICITE 2011), 17-19 June 2011, Mines Wellness Hotel, Kuala Lumpur, Malaysia.

Nezakati, Hossein * and Yen, Lee Kuan and Asgari, Omid (2011) Factors influencing customer loyalty towards fast food restaurants. In: International Conference on Industrial Technology Economics (ICITE 2011), 17-19 June 2011, Mines Wellness Hotel, Kuala Lumpur, Malaysia.