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Koay, Kian Yeik * and Ong, Derek Lai Teik * and Khoo, Kim Leng * and Yeoh, Hui Jing * (2021) Perceived social media marketing activities and consumer-based brand equity. Asia Pacific Journal of Marketing and Logistics, 33 (1). pp. 53-72. ISSN 1355-5855
Carins, Julia Elizabeth and Rundle-Thiele, S.R. and Ong, Derek Lai Teik * (2020) Keep them coming back: The role of variety and aesthetics in institutional food satisfaction. Food Quality and Preference, 80. p. 103832. ISSN 09503293
Ong, Derek Lai Teik * and Lee, Wan Shan (2018) A study of purchase intention of international fast-fashion brands of Malaysian Gen Y consumers. In: Academy for Global Business Advancement (AGBA). 15th Annual World Congress, 2-4 July 2018, National Institute of Development Administration, Bangkok Thailand.
Summers, Jane and Hassan, Rumman and Ong, Derek Lai Teik * and Hossain, Munir (2018) Australian Muslim women and fitness choices – myths debunked. Journal of Services Marketing. ISSN 0887-6045
Andrews, Elizabeth * and Ong, Derek Lai Teik * and Summers, Jane and Woodside, Frances (2017) Factors influencing dietary compliance amongst Australian diabetics. In: Proceedings of the 2017 Australian and New Zealand Marketing Conference (ANZMAC), 4-6 December 2017, RMIT, Australia.
Ong, Derek Lai Teik * and Yang, JoAnne * (2017) Functionality and design influence on fitness fashion. In: Proceedings of the 2017 Australian and New Zealand Marketing Conference (ANZMAC), 4-6 December 2017, RMIT, Australia.
Ong, Derek Lai Teik * and Tee, Sherlyn Yan Ven and Lim, Martin Yek Houng (2017) Uber-nization of transport: An investigation into the sustainability of ride-sharing applications in Malaysia. In: 1st Asia Pacific Conference: Managing Business Sustainability, Organised by Jaipuria Institute of Management, Lucknow, 20-21 October 2017, Singapore.
Riby, Leigh M. and Ong, Derek Lai Teik * and Nurulnadia Binti Mohamad Azmie, * and Ooi, Ee Lyn and Regina, Caroline and Yeo, Eugene Ki Wai and Massa, Jacqueline and Aquili, Luca * (2017) Impulsiveness, postprandial blood glucose, and glucoregulation affect measures of behavioral flexibility. Nutrition Research, 48. pp. 65-75. ISSN 02715317
Ong, Derek Lai Teik * and Yap, Wei Xin (2017) The impact of Fitness Center servicescape on individual behavior: The Mediating role of emotional response. Journal of Global Sport Management, 2 (2). pp. 128-142. ISSN 2470-4067
Barker, Rachel and Ong, Derek Lai Teik * (2016) A measurement scale for students’ usage of online networks. Perspectives in Education, 34 (2). pp. 1-18. ISSN 0258-2236
Koay, Kian Yeik * and Ong, Derek Lai Teik * (2016) The mediating role of customer satisfaction in customer retention model: A Case of local automobile brands in Malaysia. Pertanika Journal Social Sciences & Humanities, 24 (S). pp. 27-40. ISSN 0128-7702
Ong, Zu Qian * and Ong, Derek Lai Teik * (2015) The impact of celebrity credibility on consumer’s purchase intention toward the footwear industry in Malaysia: The mediating effect of attitude toward advertisement. Information Management and Business Review, 7 (4). pp. 55-63. ISSN 2220-3796
Ong, Derek Lai Teik * and Gan, Yi Hao * and Juniaty, Iva * and Wong, Joseanne Lirn Jhet * and Ling, Ai Rick * and Subashini a/p Gullantheivello, * (2015) Investigation of mall atmosphere in experiential shopping during holiday season: A case of Malaysian Shopping Malls. International Review of Business Research Papers, 11 (1). pp. 133-146. ISSN 1837-5685
Ong, Derek Lai Teik * (2015) Enhancing the experience of needs satisfaction through service engagement: A case of commercial fitness centers in Malaysia. Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 25 (2). pp. 109-121. ISSN 2163-9159
Ong, Derek Lai Teik * and Koay, Kian Yeik * (2015) Moderating effect of gender on factors influencing generation-y’s purchasing intention within the toy industry in Malaysia. Journal of Management and World Business Research, 12 (1). pp. 16-30. ISSN 1449-2179
Ong, Derek Lai Teik * and Chiang, Terrance Tong Seng * and Pung, Amanda Xin-Yi (2015) To buy or to lie: Determinants of purchase intention of counterfeit fashion in Malaysia. Journal of International Conference on Marketing and Business Development, 1 (1). pp. 49-56. ISSN 2344-5130
Chin, Anthony T. H. and Ong, Derek Lai Teik * (2014) Airport revenue management: does airport size matter? Academy of World Business, Marketing and Management Development Conference Proceedings, 6 (1). pp. 132-143.
Ong, Derek Lai Teik * and Koay, Kian Yeik * and Chuah, Siew Lin * and Yap, Sook Yee * (2014) An exploratory study of the factors influencing Generation-Y's purchasing intention within the toy industry in Malaysia. Academy of World Business, Marketing and Management Development Conference Proceedings, 6 (1). pp. 176-188.
Ong, Derek Lai Teik * (2014) Need analysis and the role of engagement of commercial fitness centers in Malaysia. In: 2014 Global Marketing Conference Proceedings. Global Alliance of Marketing & Management Associations, Dept. of Business Administration, Changwon National University, Gyeongnam, Republic of Korea, pp. 1798-1809.
Ong, Derek Lai Teik * and Ong, Victor Ching Poh * and Ho, Ooi Tim * and Liew, Chiu Limn * and Liew, Wei Chyi * (2014) Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action. Journal of Business and Policy Research, 9 (1). pp. 207-218. ISSN 1449-387X (Print); 1838-3742 (Online)
Ong, Derek Lai Teik * and Gan, Yi Hao * and Juniaty, Iva * and Wong, Joseanne Lirn Jhet * and Ling, Ai Rick * and Subashini a/p Gullantheivello, * (2014) Effects of mall atmosphere towards consumer behaviour during Christmas. In: 6th Asia-Pacific Business Research Conference, 19 - 20 May 2014, Seoul.
Ong, Derek Lai Teik * and Ahmad Khairul Ariffin bin Kamaruddin, * and Bulathsinghalage, Channaka Nadira * and Seneviratne, Luke Aaron (2013) The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: The case of Malaysian undergraduate. Journal of Marketing Research & Case Studies, 2013. pp. 1-15. ISSN 2165-7009
Ong, Derek Lai Teik * and Chan, Yuen Yeng * and Cho, Wai Hong * and Koh, Tse Young * (2013) Motivation of learning: An assessment of the practicality and effectiveness of gamification within a tertiary education system in Malaysia. In: World Academy of Researchers, Educators, and Scholars in Business, Social Sciences, Humanities and Education Conference, 22 - 25 July 2013, Cape Town, South Africa.
Ong, Derek Lai Teik * and Al-Mashoor, Sharifah Ameera * and Siew, Weng Chung * and Ng, Qing Song * (2013) A study of Malaysian accounting education in higher-learning institutions: Is Malaysia preparing undergraduates for a tsunami of fraud? In: World Academy of Researchers, Educators, and Scholars in Business, Social Sciences, Humanities and Education Conference, 22 - 25 July 2013, Cape Town, South Africa.
Ong, Derek Lai Teik * and Ahmad Khairul Ariffin bin Kamaruddin, * and Bulathsinghalage, Channaka Nadira * and Seneviratne, Luke Aaron (2013) The purchase intention of Malaysian undergraduate students in regards to counterfeit luxury goods and its relationship with materialistic and ethical values. In: IBIMA Conference on Entrepreneurship Vision 2020: Innovation, Real Estate Investment, Development Sustainability, and Economic Growth (20th), 25 - 26 March 2013, Kuala Lumpur. (Submitted)
Ong, Derek Lai Teik * and Tan, Madeline Su Lin * and Andrews, Elizabeth * (2012) A study of customer retention and churn rate management through data mining and customer profiling of Malaysian mobile user. In: Academy of World Business, Marketing and Management Development (AWBMAMD) Conference, 16 - 19 July 2012, Budapest, Hungary. (Submitted)
Ong, Derek Lai Teik * and Ho, Jessica Sze Yin * (2012) Strategic understanding of Malaysian online customers’ service quality preference through demographic customer profiling and e-product bundling. In: Academy of World Business, Marketing and Management Development (AWBMAMD) Conference, 16 - 19 July 2012, Budapest, Hungary. (Submitted)
Ho, Jessica Sze Yin * and Ong, Derek Lai Teik * and Wang, Pheik Ing * and Tay, Grace Tsu Phing * and New, Chye Peng * (2012) Global versus local brand: perceived quality and status-seeking motivation in the automobile industry. In: Asia-Pacific Business Research Conference, 13 - 14 Feb 2012, Kuala Lumpur. (Submitted)
