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Koay, Kian Yeik * and Teoh, C. W. and Soh, Patrick C. H. (2021) Instagram influencer marketing: Perceived social media marketing activities and online impulse buying. First Monday, 26 (9). ISSN 1396-0466
Cheung, M. L. and Leung, Wilson K.S. and Cheah, J. H. and Koay, Kian Yeik * and Hsu, Bryan C. Y. (2021) Key tea beverage values driving tourists’ memorable experiences: an empirical study in Hong Kong-style café memorable experience. International Journal of Culture, Tourism and Hospitality Research, 15 (3). pp. 355-370. ISSN 1750-6182
Siti Munerah, A. K. * and Koay, Kian Yeik * and Seethaletchumy, T. (2021) Factors influencing non-green consumers’ purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach. Journal of Cleaner Production, 280 (1). p. 124192. ISSN 0959-6526
Poon, W. C. and Koay, Kian Yeik * (2021) Hong Kong protests and tourism: Modelling tourist trust on revisit intention. Journal of Vacation Marketing, 27 (2). pp. 217-234. ISSN 1356-7667
Koay, Kian Yeik * and Ong, Derek Lai Teik * and Khoo, Kim Leng * and Yeoh, Hui Jing * (2021) Perceived social media marketing activities and consumer-based brand equity. Asia Pacific Journal of Marketing and Logistics, 33 (1). pp. 53-72. ISSN 1355-5855
Lim, P. K. and Koay, Kian Yeik * and Chong, W. Y. (2020) The effects of abusive supervision, emotional exhaustion and organizational commitment on cyberloafing: a moderated-mediation examination. Internet Research, 31 (2). pp. 497-518. ISSN 1066-2243
Koay, Kian Yeik * and Ong, Derek Lai Teik * (2016) The mediating role of customer satisfaction in customer retention model: A Case of local automobile brands in Malaysia. Pertanika Journal Social Sciences & Humanities, 24 (S). pp. 27-40. ISSN 0128-7702
Ong, Derek Lai Teik * and Koay, Kian Yeik * (2015) Moderating effect of gender on factors influencing generation-y’s purchasing intention within the toy industry in Malaysia. Journal of Management and World Business Research, 12 (1). pp. 16-30. ISSN 1449-2179
Ong, Derek Lai Teik * and Koay, Kian Yeik * and Chuah, Siew Lin * and Yap, Sook Yee * (2014) An exploratory study of the factors influencing Generation-Y's purchasing intention within the toy industry in Malaysia. Academy of World Business, Marketing and Management Development Conference Proceedings, 6 (1). pp. 176-188.
