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Toh, Seong-Yuen * and Tehseen, Shehnaz * and Ali, B. M. and Cheok, Jason * and Grigoriou, N. and Opute, J. (2021) Mission statement effectiveness: Investigating managers’ sensemaking role. Corporate Communications: An International Journal. ISSN 1356-3289
Cham, Tat Huei and Cheng, Boon Liat * and Low, M. P. and Cheok, Jason * (2021) Brand image as the competitive edge for hospitals in medical tourism. European Business Review, 33 (1). ISSN 0955-534X
Toh, Seong-Yuen * and Tehseen, Shehnaz * and Mahmoud, A. B. and Cheok, Jason * and Grigoriou, N. and Opute, J. (2021) Mission statement effectiveness: Investigating managers' sensemaking role. Corporate Communications: An International Journal, ahead- (ahead-). ISSN 1356-3289
Toh, Seong-Yuen * and Cheok, Jason * and Mughal, S. A. (2019) Reciprocal fit concept in mission statement research. In: 13th International Conference on Mathematics, Actuarial Science, Computer Science and Statistics (MACS), 14-15 December 2019, Institute of Business Management (IoBM), Karachi, Pakistan.
Cheok, Jason * and Aleti, T and Hede, A. M. (2016) Stereotyping - Predispositions, activations and applications in cross-cultural service interactions: Views from service providers in Malaysia. Journal of Vacation Marketing, 22. pp. 98-110. ISSN 1356-7667
Cheok, Jason * and Aleti, T and Hede, A. M. (2015) Explaining cross-cultural service interactions in tourism with Shenkar’s Cultural Friction. Current Issues in Tourism, 18. pp. 539-560. ISSN 1368 3500
Bergami, Roberto and Schuller, Annamarie and Cheok, Jason * (2011) Building bridges through industry placements: Perceptions from Malaysian academics. In: Global encounters: Pedagogical paradigms and educational practices. Cambridge Scholars Publishing, Newcastle upon Tyne, UK, pp. 258-274. ISBN 978-1-4438-2955-7
Bergami, Roberto and Schuller, Annamarie and Cheok, Jason * (2011) Perceptions on industry placements: An exploratory study of academics at Malaysia. The International Journal of Knowledge, Culture and Change Management, 10 (11). pp. 73-92. ISSN 1447 9524
Cheng, Fan Fah * and Cheok, Jason * (2008) Importance of branding property developers in Malaysia. Sunway Academic Journal, 5. pp. 65-81.
