Rezaei, Sajad and Valaei, Naser * (2017) Crafting experiential value via smartphone apps channel. Marketing Intelligence & Planning, 35 (5). pp. 688-702. ISSN 0263-4503
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Official URL: http://dx.doi.org/10.1108/MIP-08-2016-0141
| Item Type: | Article |
|---|---|
| Additional Information: | First author is with Chair of Marketing and Innovation, Universität Hamburg & Taylor’s Business School, Taylor’s University; 2nd author is with Sunway University Business School |
| Uncontrolled Keywords: | Experiential value; apps channel continuance intention; apps channel satisfaction; Apps retail channel |
| Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science Q Science > QA Mathematics > QA76 Computer software |
| Divisions: | Others > Non Sunway Academics Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing] |
| Depositing User: | Ms. Molly Chuah |
| Date Deposited: | 02 Nov 2017 06:27 |
| Last Modified: | 03 Jul 2019 09:19 |
| URI: | http://eprints.sunway.edu.my/id/eprint/666 |
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