Application of the Theory of Planned Behaviour on impulse buying behaviour in an internationalized shopping centre.

Toh, Evelyn Bee Hwa * and Selvan, Perumal (2015) Application of the Theory of Planned Behaviour on impulse buying behaviour in an internationalized shopping centre. In: 15th International Conference of Management & Behavioural Sciences, 20-21 July 2015, Vancouver, British Columbia, Canada.

[img]
Preview
Text
Toh Bee Hwa Application of the Theory of Planned.pdf

Download (718kB) | Preview

Abstract

The study focuses on an Internationalized Shopping Centre in located in Malaysia. It is internationalized because it was originally owned and operated by a Malaysian conglomerate (Sunway Group) but was subsequently taken over by a Singaporean based group. The interesting phenomenon about this transformed shopping centre is the business of mergers and acquisitions by localized Singaporean MNCs. Hence, the study examines the effect of perceived crowding and the appearance of service employees at a shopping centre on impulse buying behaviour. This study is guided by the Theory of Planned Behaviour (TPB) model as well as impulse buying literature, seeking to investigate how the three constructs (attitude, subjective norm and perceived behavioural control) would influence shoppers’ impulse buying intention which would lead to impulse buying behaviour. Data to be collected from a shopping centre (Sunway Pyramid) located in the Klang Valley, using the mall intercept method, will only be conducted on weekends when the shopping centre is usually crowded.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: shopping centre; impulse buying; behavioural intentions; Theory of Planned Behaviour.
Subjects: H Social Sciences > HM Sociology
Divisions: Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Centre for Commercial Law & Justice
Depositing User: Dr Janaki Sinnasamy
Related URLs:
Date Deposited: 26 Oct 2017 05:47
Last Modified: 05 Aug 2019 04:11
URI: http://eprints.sunway.edu.my/id/eprint/621

Actions (login required)

View Item View Item