Roghayeh, Sohrabinezhadtalemi and Nezakati, Hossein * and Yuhanis, Abdul Aziz (2014) Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction. In: Selected issues in hospitality and tourism sustainability. University Putra Malaysia Press, Malaysia, pp. 55-69. ISBN 9789673444304
Full text not available from this repository. (Request a copy)
Official URL: https://www.academia.edu/49343743/Marketing_mix_an...
| Item Type: | Book Section |
|---|---|
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > G 154.9 Tourism |
| Divisions: | Others > Non Sunway Academics Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing] |
| Depositing User: | Ms Yong Yee Chan |
| Related URLs: | |
| Date Deposited: | 28 Apr 2022 11:29 |
| Last Modified: | 28 Apr 2022 11:29 |
| URI: | http://eprints.sunway.edu.my/id/eprint/2063 |
Actions (login required)
 |
View Item |
