Social media and public relations: The perception and adoption of Facebook by Malaysian public relations consultancies as effective external communication tool

Lee, Cheng Ean Catherine * and Low, Frannie (2013) Social media and public relations: The perception and adoption of Facebook by Malaysian public relations consultancies as effective external communication tool. In: The Asian Conference on Media, Communication & Film 2013 (MediAsia), 8-10 November 2013, Osaka, Japan.

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Official URL: http://www.iafor.org
Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HM Sociology
Divisions: Others > Non Sunway Academics
Sunway University > School of Arts > Dept. Communication
Depositing User: Dr Janaki Sinnasamy
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Date Deposited: 08 May 2019 09:21
Last Modified: 07 Aug 2023 07:45
URI: http://eprints.sunway.edu.my/id/eprint/1030

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