Chin, Anthony T. H. and Ong, Derek Lai Teik * (2014) Airport revenue management: does airport size matter? Academy of World Business, Marketing and Management Development Conference Proceedings, 6 (1). pp. 132-143.
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Abstract
Airports today operate as business entities. Competition between airlines has revolutionized the way airports operate. There is an increasing preference for smaller airports. This has improved the economic and financial viability of small and medium airports from non-aeronautical revenue. An empirical study examines the relationship between airport size and airport profits. There is no statistically significant evidence from the results to suggest that small/medium airports are less profitable than major hub airports as the former reconfigure their activities in response to changing circumstances.
| Item Type: | Article |
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| Additional Information: | First author is with the National University of Singapore; second author is with the Dept. of Business and Marketing, Sunway University Business School, Sunway University. |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing] |
| Depositing User: | Ms. Molly Chuah |
| Related URLs: | |
| Date Deposited: | 02 Apr 2015 04:00 |
| Last Modified: | 12 Oct 2020 07:05 |
| URI: | http://eprints.sunway.edu.my/id/eprint/267 |
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