Model-based Customer-Relationship Management System and Strategic Board Game: Analogical Training

Lee, Chien Sing * and Ng, Chun Heng and Lee, Jing Sze and Ngo, Kee Xian and Teh, Shin Mae and Akmal, bin Mohamed Ikraam and Lim, Chze Yee and Pandey, Satvik Shahshi (2021) Model-based Customer-Relationship Management System and Strategic Board Game: Analogical Training. In: 2021 3rd International Workshop on Artificial Intelligence and Education (WAIE) Proceedings. The Institute of Electrical and Electronics Engineers, Inc., California, pp. 69-73. ISBN 9781665400688

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Official URL: https://www.computer.org/csdl/proceedings/waie/202...

Abstract

The pandemic has caused much mental, social and financial stress. Policies and standard operating procedures have helped to alleviate some stress and create systematicity, expectancy, and predictability. This paper aims to alleviate some of the stress through model-based social customer relationship management system, an Augmented Reality board game, and two mini tourism games. The first aims to increase collaboration among stakeholders and to increase more effective and efficient resource management. The second phases players through the preparation, recruitment, attack and observation phases at a slower pace than competitive gaming. The third and fourth project introduce places and trigger memories through mini games respectively. These provide analogical training in social customer relationship management and in developing more systematic thinking, expectations, fun and mindfulness. AI-assistance would enable personalization/intelligent context-aware recommendations.

Item Type: Book Section
Additional Information: Event: 3rd International Workshop on Artificial Intelligence and Education (WAIE) Duration: 19-21 November 2021 Location: Xi'an, China
Uncontrolled Keywords: developing analogical thinking; systematicity; positive expectations; social customer relationship management system; augmented reality board game; tourism games; during-post-pandemic
Subjects: Q Science > Q Science (General)
T Technology > T Technology (General)
Divisions: Others > Non Sunway Academics
Sunway University > School of Engineering and Technology [formerly School of Science and Technology until 2020] > Dept. Computing and Information Systems
Depositing User: Ms Yong Yee Chan
Related URLs:
Date Deposited: 29 Jun 2023 09:50
Last Modified: 29 Jun 2023 10:03
URI: http://eprints.sunway.edu.my/id/eprint/2301

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