Yong, Wooi Keong * and Maizaitulaidawati, Md. Husin and Zhamgyrchiev, Nurusultan (2023) Covid-19 and E-wallet usage intention in Kyrgyzstan. Asian Journal of Humanities and Social Studies, 11 (1). ISSN 2321-2799
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Abstract
The usage of electronic commerce has continued to expand since the Covid-19 pandemic began in developed and developing countries. However, the usage of electronic commerce in Central Asian countries is underresearched. This study aims to determine the factors that influence e-wallet usage intention in Kyrgyzstan. The theory of planned behaviour (TPB) is extended and adopted in developing the hypotheses. Using surveys, 319 questionnaires were collected from young and middle-aged adults in Kyrgyzstan. The findings show that attitude, subjective norm and perceived behavioral control has a positive relationship with intention to use e-wallets. It is also found that attitude and intention will be stronger if the perceived behavioral control is high. The findings suggest ways to enhance the use of e-wallets in in Kyrgyzstan.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Theory of Planned Behavior; Covid-19; e-wallet use; cashless payment; Kyrgyzstan |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Others > Non Sunway Academics Sunway University > University Centres [formerly School of Interdisciplinary Studies until 2023] > Centre for American Education moved to School of American Education wef 21 June 2023 (CAE) |
| Depositing User: | Ms Yong Yee Chan |
| Related URLs: | |
| Date Deposited: | 31 Mar 2023 04:06 |
| Last Modified: | 04 Apr 2023 08:38 |
| URI: | http://eprints.sunway.edu.my/id/eprint/2165 |
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