Nezakati, Hossein * and Asgari, Omid and Ghavami, Sara (2010) CCB through HRE and OCB (A marketing golden triangle for new era). In: Malaysia-Indonesia International Conference on Economics, Management and Accounting (MIICEMA), 25-26 November 2010, UKM, Malaysia.
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Official URL: https://www.academia.edu/3613349/CB2E_through_HRE_...
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | customer citizenship behavior; human resource empowerment; organization citizenship behavior; marketing golden triangles; MGT; total participation management; TPM; age of participation; AOP |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Others > Non Sunway Academics Sunway University > Sunway University Business School > Dept. Marketing |
| Depositing User: | Ms Yong Yee Chan |
| Related URLs: | |
| Date Deposited: | 27 Apr 2022 02:34 |
| Last Modified: | 27 Apr 2022 02:34 |
| URI: | http://eprints.sunway.edu.my/id/eprint/2045 |
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