CCB through HRE and OCB (A marketing golden triangle for new era)

Nezakati, Hossein * and Asgari, Omid and Ghavami, Sara (2010) CCB through HRE and OCB (A marketing golden triangle for new era). In: Malaysia-Indonesia International Conference on Economics, Management and Accounting (MIICEMA), 25-26 November 2010, UKM, Malaysia.

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Official URL: https://www.academia.edu/3613349/CB2E_through_HRE_...
Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: customer citizenship behavior; human resource empowerment; organization citizenship behavior; marketing golden triangles; MGT; total participation management; TPM; age of participation; AOP
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Others > Non Sunway Academics
Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing]
Depositing User: Ms Yong Yee Chan
Related URLs:
Date Deposited: 27 Apr 2022 02:34
Last Modified: 27 Apr 2022 02:34
URI: http://eprints.sunway.edu.my/id/eprint/2045

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