Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study)

Nezakati, Hossein * and Akhoundi, Maryam (2012) Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study). In: 2nd International Conference on Education and Information Management (ICEIM-2012), 21-22 December 2012, Penang, Malaysia.

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Official URL: https://www.academia.edu/3613512/Globlization_and_...
Item Type: Conference or Workshop Item (UNSPECIFIED)
Subjects: H Social Sciences > HF Commerce
Divisions: Others > Non Sunway Academics
Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing]
Depositing User: Ms Yong Yee Chan
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Date Deposited: 27 Apr 2022 01:38
Last Modified: 27 Apr 2022 01:38
URI: http://eprints.sunway.edu.my/id/eprint/2039

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