Kat, Mui Ling * and Imrie, Brian C. * (2012) Customer loyalty in financial services from a service-dominant logic perspective. In: Consumer Behavior and Marketing: New Approaches in Consumer Research and Prospects Conference, 24 - 25 Sept 2012, Taylor's University, Subang Jaya, Selangor, . (Submitted)
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Brian Imrie - Customer Loyalty in Financial Services from a Service-Dominant Logic perspective.pdf - Submitted Version Download (158kB) | Preview |
| Item Type: | Conference or Workshop Item (Paper) |
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| Additional Information: | 1st author is with the University of Malaya |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Sunway University > Sunway Business School [formerly Sunway University Business School until 2023] > Dept of Marketing Strategy and Innovation [formerly Dept. Marketing] Others > Non Sunway Academics |
| Depositing User: | Ms. Molly Chuah |
| Date Deposited: | 08 Jul 2013 08:31 |
| Last Modified: | 08 Jul 2013 08:38 |
| URI: | http://eprints.sunway.edu.my/id/eprint/156 |
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