My Employer’s Prestige, My Prestige

Sander, Tom and Teh, Phoey Lee * (2019) My Employer’s Prestige, My Prestige. In: New Knowledge in Information Systems and Technologies. WorldCIST'19 2019. Advances in Intelligent Systems and Computing, vol 930. . Springer, Cham, Switzerland, pp. 3-11. ISBN 9783030161811

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Official URL: http://doi.org/10.1007/978-3-030-16181-1_1

Abstract

Employer branding is an essential component that attracts potential candidates to companies. Social media, particularly employer rating platforms, provide many opportunities to present a company’s employer brand. Individuals use these platforms to collect information and evaluations about potential employers and companies could utilise these platforms to present themselves favourably. Based on social capital theory, this study examined the variables of support and benefit as reasons why individuals share information about their employers on employer rating platforms. The influence of demographic factors on the use of these platforms was also investigated. Data was collected from 309 respondents via an online survey, and analysed using the t-test, Spearman’s correlation, and analysis of variance (ANOVA) with the least significant difference (LSD) method. Only descriptive statistics, distribution of responses, and statistically significant results are presented.

Item Type: Book Section
Additional Information: Teh P. L. see also Teh Phoey Lee
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Others > Non Sunway Academics
Sunway University > School of Science and Technology > Dept. Computing and Information Systems
Depositing User: Dr Janaki Sinnasamy
Related URLs:
Date Deposited: 15 Apr 2019 02:28
Last Modified: 18 Jun 2019 08:55
URI: http://eprints.sunway.edu.my/id/eprint/1025

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