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Tehseen, Shehnaz * and Yafi, E. and Sajilan, Sulaiman and Rehman, H. U. and Butt, S. M. (2019) Does ICT based network competence mediate strategic competency’s impact on SMEs’competitve advantage? An empirical evidence from Malaysian manufacturing SMEs. International Journal of Entrepreneurship, 23 (2). pp. 1-15. ISSN 1099 9264
Mahmoud, A. B. and Grigoriou, N. and Fuxman, L. and Hack-Polay, D. and Mahmoud, F. B. and Yafi, E. and Tehseen, Shehnaz * (2019) Email is evil! Behavioural responses towards permission-based direct email marketing and gender differences. Journal of Research in Interactive Marketing, 13 (2). pp. 227-248. ISSN 2040-7122
Sajilan, Sulaiman and Tehseen, Shehnaz * and Yafi, E. and Ting, Xiong (2019) Impact of Facebook usage on firm’s performances among Malaysian Chinese retailers. Global Business & Finance Review, 24 (4). pp. 45-62. ISSN 1088-6931
Yafi, E. and Tehseen, Shehnaz * and Haider, S. A. (2021) Impact of green training on environmental performance through mediating role of competencies and motivation. Sustainability, 13 (10). p. 5624. ISSN 2071-1050
Tehseen, Shehnaz * and Yafi, E. and Qureshi, Zuhaib Hassan and Rather, R. A. (2022) Technology Application in the Asian Tourism Industry: Artificial Intelligence and Blockchain in Smart City Involvement. In: Handbook of Technology Application in Tourism in Asia. Springer, Singapore, pp. 493-506. ISBN 9789811622090
